In a milestone agreement with ramifications for the streaming audio advertising ecosystem, Triton Digital will provide local digital audio metrics for the entire iHeartMedia empire of radio stations. iHeart will leverage Triton’s Webcast Metrics Local product, which provides audience measurement of audio streaming in local markets. Continue Reading
Triton Digital’s a2x programmatic ad exchange is going to France thanks to a partnership with French multimedia group NRJ Global. This is the first availability of programmatic purchases of targeted online and mobile audio impressions for the French market. Continue Reading
Triton Digital has announced that Macquarie Radio Network has joined a2x, Triton’s programmatic audio advertising exchange. Macquarie will put its digital audio inventory into the system, which Triton launched in Australia this past summer. Continue Reading
Triton Digital announced that is has received a quality certification from the Trustworthy Accountability Group, as part of that organization’s Inventory Quality Guidelines (IQG). Triton opted in to the certification program for the company’s a2x programmatic platform. Continue Reading
Webcast listening in June remained nearly flat from June’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved two percentage points downward month-over-month. Mobile listening grew again. Continue Reading
Triton Digital announced that Swedish podcast company Acast has joined Triton’s a2x programmatic advertising platform. The announcement marks another step in the fast-moving evolution of podcasting as a mature audio category. Continue Reading
Webcast listening in June remained nearly flat from May’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. The aggregate of Triton’s top 20 measured clients moved less than one percentage point downward month-over-month. Strong mobile and year-over-year performance. Continue Reading
In October Triton Digital commissioned Edison Research to survey mobile music listeners about how they engage with audio advertisers. The results shine light on the multi-device digital lifestyle. The study targeted 410 listeners in the 18-54 group, each of whom had actively listened to Internet radio in the past week. Continue Reading
Webcast listening in May dropped a couple of percentage points from April’s numbers, according to Triton Digital’s Webcast Metrics Top 20 Ranker, released today. the may report broke a five-month string of consecutive gains. At the same time, mobile listening to streams topped 75%. Continue Reading
Triton Digital announced this morning that Emmis Radio will use Triton’s streaming technology platforms to deliver and monetize its digital content. Continue Reading
Webcast listening rose 1% month-over-month in April, and 39% year-over-year, according to the Webcast Metrics Top 20 Ranker just released by Triton Digital. Click through for historical trend charts. Continue Reading
Triton Digital announced today that it will represent XAPP ad inventory in JAX, the mobile advertising service created in january by XAPPmedia and jācapps, the Jacobs Media app development company. The deal pivots on XAPP technology called XAPP Ads. Continue Reading