Triton Digital has added Bloomberg Media as its latest client. In this partnership, Triton will manage, measure, and monetize Bloomberg’s digital audio content. Bloomberg’s inventory will also be made available on Triton’s a2x programmatic ad exchange. Continue Reading
Webcast listening in June inched downward month-over-month, shaving about two percent of stream listening from May’s total across Triton Digital’s measured Webcast Metrics clients. The story was more vigorous in the year-over-year comparison. Click through for historical charts. Continue Reading
Updated:The Trade Desk announced this morning that it is integrating with AdsWizz, Triton Digital, and Spotify to provide media buyers with online audio ad inventory. Continue Reading
Webcast listening in May maintained flat performance month-over-month, shaving about one percent of Average Active Sessions (AAS) from April’s total across Triton Digital’s measured Webcast Metrics clients. The story was more vigorous in the year-over-year comparison. Continue Reading
National Public Radio Digital Services (NPR DS) will move its streaming technology to Triton Digital this fall, transitioning its member stations from Limelight Networks, the current streaming technology provider. An email notifying stations of the change was sent last Thursday. Continue Reading
In a startling announcement that apparently hopes to drive a wedge into the radio audience measurement field, five broadcast groups have created a partnership with Shazam at the center, to develop what the announcement calls a “groundbreaking new audio measurement solution.” Continue Reading
Webcast listening in April continued its upward trajectory, growing by 2% compared to March, and notched a 16% rise year-over-year climb. These numbers courtesy of Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Continue Reading
The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. This year’s report reveals a jump from incremental podcast adoption seen for several years. “This year, we saw a spike we haven’t seen before,” said Tom Webster of Edison Research, who presented a webinar. Continue Reading
Webcast listening in March grew by 2% compared to February, and notched a 15% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released this morning. Click through for historical charts. Continue Reading
Triton Digital has secured another partner for its a2x programmatic audio advertising platform. Radioline, a European radio and podcast aggregator, will use Triton’s platform to enable programmatic digital audio inventory on its website. Continue Reading
Triton Digital and Dentsu, the world’s largest advertising agency, announced today the extension of Triton’s a2x programmatic audio advertising platform to Japan via Dentsu’s Cyber Communications Inc. (CCI) division. CCI will manage Japanese streaming audio inventory in that market in a new Dentsu division called “Premium Audio Series.” Continue Reading
Webcast listening in February grew by 8% compared to January, and notched a 17% rise year-over-year, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker, released yesterday. Click through for historical charts. Continue Reading