Test Drive: Spotify’s My Year in Music

Following on the release of its global year-in-review earlier this week, Spotify has also added a tool so that individuals can check out their 2014 listening data. The feature breaks down your song choices over the past 12 months into very detailed genres. The data is interesting on its own, but Spotify took things a step further with Play it Forward, where the streaming platform can create a personalized playlist of songs based on what you liked most in 2014. Continue Reading

Spotify launches geo-targeted ad platform with Triton Digital

Spotify today announced the launch of a geo-targeted advertising platform for its ad-supported freemium service level. The initial rollout includes the top 15 listening markets. Launch partner Triton Digital provides verification metrics through its Webcast Local Metrics product. We spoke to Spotify ad exec Brian Benedik. Continue Reading

Spotify offers new monetization options for third-party app developers

Spotify is opening up an option for third-party app developers to sell their creations on mobile app stores. The streaming platform announced that it has removed the distribution restrictions for programs made in the Spotify iOS SDK (software development kit) and Spotify Android SDK. As long as an app meets the Developer Terms of Use, the creators can pursue any avenues they choose for monetizing their Spotify-related programs. Continue Reading

Uber and Spotify announce partnership for personalized in-taxi listening

Imagine getting into a taxi and hearing your Spotify playlist, which you were just listening to, coming out of the car stereo. That is the vision, and starting this Friday the reality, of a partnership announced today by Uber and Spotify. The heart of the deal is about ownership vs. access, of both music and transportation. Continue Reading

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BASCA to Taylor Swift: You think *you’ve* got it bad?

The British Academy of Songwriters, Composers And Authors weighed in on Taylor Swift’s decision to remove all of her music from Spotify over concerns that the singer was not being fairly compensated for her music. BASCA voiced support for Swift’s decision, but used the situation to call attention to the disparity in royalties paid to performers compared with those given to songwriters. Continue Reading

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Could the Taylor Swift publicity be good for Spotify?

When a global consumer service loses the most popular product in its catalog, it’s pretty bad news on the face of it. The seriousness of Taylor Swift’s much-publicized withdrawal from Spotify is perhaps reflected in the gravity and scope of founder Daniel Ek’s blog response yesterday. But crowd opinion, and thousands of news articles, might add up to good publicity. Spotify itself is uniquely asking Taylor Swift to return, with a “Come back, Taylor!” playlist. Continue Reading

Daniel Ek responds to Taylor Swift with comprehensive defense of Spotify

The decision by Taylor Swift and her label, Big Machine, to remove her entire back catalog from Spotify sparked a wave of debates and arguments about the pros and cons of the streaming music economy. Swift herself said in an interview with Yahoo that the reason for her action was her skepticism about streaming platforms. Spotify CEO Daniel Ek wrote a lengthy blog post in an effort to clear up misunderstandings about the streaming ecosystem that have sparked many of the most vocal diabtribes. Continue Reading