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Is Serial the most successful podcast ever? You’d think so, reading media hype about it. Confusion about podcast success metrics is a deeply rooted problem. Individual network solutions give early movers an advantage, and customized ad-serving technology is putting intelligence into the system too. Continue Reading
Slate’s Panoply division has created a new platform focused on creation, monetization, and distribution of podcasts. The new content management system is called Megaphone. It was built on ad-insertion technology from Audiometric, which Panoply acquired in August. Continue Reading
Brief news items and worthy reads from around the web: When and why podcasts ads work; Patreon’s serious Series B round; Apple launches Music Memos recording app. Continue Reading
Australia-based Omny Studio will announce a new tool which easily converts audio to a video player for posting on Facebook. This clever automated workaround solves one of the most vexing problems in social audio for podcasters and broadcasters — Facebook’s inexplicable lack of native audio. Continue Reading
Brief news items and worthy reads from around the web: A new schedule for Serial; in-depth with WNYC’s plans for podcasting; tour revenue analysis for One Direction. Continue Reading
In August, we shared a Wired article that questioned the narrow demographic group that has been dominating the growing podcast space, noting that the limited viewpoints could limit the format’s reach. New data from Quartz confirms that bias among the people sitting down behind the mic. Continue Reading
This morning Triton Digital launched Tap Podcast, a new advertising platform for podcasts. Tap Podcast is a customized version of the Triton Advertising Platform (Tap), built to provide targeted ad injection in podcasts.
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Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading
Brief news items and worthy reads from around the web: Podcasting predictions for 2016; new music careers from podcasts; when companies make the software and the systems; Kickstarter’s independent fulfillment report. Continue Reading
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The second season of Serial has launched, before the first season’s hype has expired. If a second phase of the podcast resurgence is at hand, what might the future bring? Continue Reading
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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: The U.S. Copyright Royalty Board delivers new webcaster royalty rates for payments to record labels. Also, Vivendi takes a majority stake in Radionomy’s online radio platform. Continue Reading
Brief news items and worthy reads from around the web: The most-covered Christmas songs; where are Spotify’s Shows?; Vox talks podcasting; a new feel for classic rock radio; the brain drain at the BBC. Continue Reading