iHeartMedia announces SoundBoard, a creative studio for brand marketing

Seeking to offer brand marketers deeper and more original integration into its vast range of distribution assets, iHeartMedia has built and launched iHeartMedia SoundBoard, a creative entertainment studio that promises to develop innovative ad campaigns.

We spoke with Gayle Troberman, Chief Marketing Officer for iHeartMedia. Continue Reading

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iHeartMedia proposes reducing webcast royalty rates by 80%

by Brad Hill

iHeartMedia has proposed reducing the royalty rate webcasters pay to artists and labels, cutting the existing rate set for terrestrial webcasters by 80 percent. The suggested royalty amount is less than half of Pandora’s suggested rate, which in turn is about half the rate suggested by SoundExchange, which represents music labels. iHeart’s argument is based on its negotiated deal with Warner Music Group, which provides lower royalty rates in exchange for greater exposure of Warner music. Continue Reading

iHeartMedia taps former Microsoft exec as new CMO

iHeartMedia has hired Gayle Troberman to join the company as executive vice president and chief marketing officer. Troberman most recently served a brief executive stint at IPG Mediabrands, but previously worked for 16 years at Microsoft. She held multiple advertising and marketing positions at the tech company, and eventually rose to the rank of chief creative officer. Prior to this hiring announcement, Troberman worked with iHeartMedia as a consultant on the project to rebrand itself from the Clear Channel name. Continue Reading

iHeartMedia in major partnership with Omnicom; we talk with Jeff Howard about the goals

iHeartMedia (formerly Clear Channel) has announced a partnership with Omnicom Media Group, the media services division of Omnicom Group, a leading global advertising company.

The deal gives each company special access to assets, information, and technology of the other. We spoke with Jeff Howard, President, National Sales at iHeartMedia. “We’re looking for companies that want to transform the industry,” he told RAIN News. Continue Reading

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iHeartMedia research investigates the power of audio advertising on brains

iHeartMedia, the conglomerate formerly known as Clear Channel, released new data from a study in partnership with Neuro-Insight about the brain’s response to different types of communication. The results showed that radio advertisements performed better than television advertisements for the same companies. Continue Reading