Mark Mulligan: Why It Is Time To Make YouTube Look Less Like Spotify And More Like Pandora

by Mark Mulligan

Midia Research founder Mark Mulligan analyzes the “freemium” space by comparing YouTube (and its new Music Key subscription service) to Spotify and Pandora. YouTube has changed from a marketing tool to a full-fledged listening destination, the author asserts, and should be modeled more like Pandora than Spotify. Continue Reading

Music Key update: launch delay, and All Access bundling

In an initiative marked by repeated long delays, it is perhaps unsurprising that Music Key, YouTube’s new music subscription service which was supposed to start today, has been pushed back to tomorrow. In other Music Key news, it is widely reported that a rumored subscriber connection between Music Key and Google’s audio-only subscription service, All Access, will indeed happen. Continue Reading

Songza acquisition shines through in new Google Play Music All Access update

The latest update to Google Play Music All Access reflect some of the features that entered Google’s hands when it purchased Songza. The streaming platform has adopted music stations to its Listen Now page that cater to particular moods or activities. This riff on Songza’s Concierge service considers the time of day, device used for listening, and other signals to assess what your state of mind or current actions might be, then supplies the appropriate music. Continue Reading

Rumor Fact(ory): YouTube and Google could see music service overhaul soon

We’ve been looking for signs that YouTube and Google are making progress with a long-awaited music subscription service, and today Reuters has what seems to be a legit update. Reuters interviewed Jamie Rosenberg, Google’s vice president of digital content, about the company’s plans and learned that its music services are expected to see updates in the near future. Continue Reading