The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading
Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading
Last week, audioBoom released the first results from a podcast listening study conducted in conjunction with Edison Research. Today, we have access to the full slideshow presentation for the study, which offer addition insight into the podcast audience. It covers listening platforms and places of choice. Continue Reading
AudioBoom teamed with Edison Research for an investigation into podcast listening. The purpose is to uncover audience characteristics that could be useful to podcast advertisers. At the same time, the survey results have interesting points that reveal types of podcast listener. Continue Reading
Edison Research released its latest Share of Ear data for Canada. The average daily audio consumption in Canada is 4 hours and 14 minutes. Broadcast radio holds a 61% share of all Canadian listening, followed by owned music collections at 16%. Continue Reading
Car listening continues to be a topic of interest for the audio industry. The Infinite Dial from Edison Research and Triton Digital charted the latest trends for what people hear behind the wheel. AM/FM radio still holds court as the top audio source used in the primary car for 82% of respondents. Continue Reading
Pandora continues to top the rankings of audio brand awareness in the Infinite Dial. According to the data from Edison Research and Triton Digital, 86% of respondents were aware of Pandora. iHeartRadio came second with 71% awareness. Spotify’s 62% awareness… Continue Reading
In today’s Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term “podcasting” has been on a very gradual uptick over the past decade. The past two years have had bigger hops for this metric, growing from 49% in 2015 to 55% in 2016 and now 60% in 2017. Continue Reading
PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading
Edison Research has presented the latest installment of its Share of Ear series. The new report is titled Share of Music and it focuses on American adults’ music listening habits. This analysis reveals ongoing changes to where and when AM/FM radio still holds the largest share, as well as who is most frequently tuning in. Continue Reading
The Interactive Advertising Bureau (IAB) and Edison Research teamed up to survey American adults about their sentiment and response to podcast advertising. The study adds to a growing body of research that helps demystify and educate marketers about the marketing opportunity of podcasting. Continue Reading
New Edison research commissioned by NextRadio investigated why listeners are so dedicated to radio, even as digital music services gain traction. The central reasons for radio’s continued presence are portability, community roots, and music programming. Continue Reading