Edison Research, the leading consumer research organization for understanding how Americans listen to audio, has greeted the new year with three growth announcements. A slew of promotions creates a larger executive team. Newly hired staff is on board to accommodate Edison’s growing research clientele. And the company has purchased office space which doubles its square footage. Continue Reading
Edison Research and the Knight Foundation collaborated for a study investigating the podcast audience, with interviews of nearly 29,000 podcast listeners. All of the participants are age 18 or older and listen to at least one audio podcast from NPR, WNYC, American Public Media, WBUR, PRX, or Gimlet Media. A comparison of these results with the more general habits detailed in The Infinite Dial surveys show some marked distinctions between casual and serious podcast listeners. Continue Reading
NPR and Edison Research have released the second part of their study on smart speakers and voice control. The first part was released during RAIN’s Podcast Business Summit in New York this June. The latest presentation of The Smart Audio Report focused on the specific activities and details of how and why people are using this new product segment. Continue Reading
Pandora has added to the smart speaker research hitting the industry this year with the first release of information from a commissioned survey by Edison Research examining how consumers use Amazon Alexa and Google Home devices. The survey was conducted with interesting methodology, essentially reinventing the listening diary concept. Continue Reading
Edison Research has posted a new report titled The Podcast Consumer Australia 2017. The new geographic focus of the survey offers analysis not just of that market, but also provides comparisons with the U.S. podcast audience data from the Podcast Consumer report released earlier this year. The research was sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. Continue Reading
The recent Infinite Dial Australia report from Edison Research shared some data points about the position of podcasts in that nation. The audio format was known to 72% of respondents, while 29% of Australians have listened to a podcast. We compare key metrics with the U.S. version of The Infinite Dial, released in March. Continue Reading
The breakthrough research report on smart speakers, The Smart Audio Report from NPR and Edison Research, is released today after the free webinar presentation yesterday. The research was originally presented at the RAIN Podcast Business Summit on June 21, of which NPR was the presenting sponsor. Continue Reading
Radio is the top source of audio consumption for Australians, with 85% listening to either an AM/FM or a DAB+ station in an average week. That’s the update in Edison Research’s new report: The Infinite Dial Australia. Commercial Radio Australia, Southern Cross Austereo, and Triton Digital commissioned the investigation into the digital media consumption of Australians. Continue Reading
The Smart Audio Report from NPR and Edison Research, which had its world release at yesterday’s RAIN Podcast Business Summit, revealed that the voice-activated devices (e.g. Amazon Echo/Dot and Google Home) encourage audio listening, music service subscription, and have become extremely valued additions to their owners’ lifestyles in sometimes surprising ways. Continue Reading
Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading
Last week, audioBoom released the first results from a podcast listening study conducted in conjunction with Edison Research. Today, we have access to the full slideshow presentation for the study, which offer addition insight into the podcast audience. It covers listening platforms and places of choice. Continue Reading
AudioBoom teamed with Edison Research for an investigation into podcast listening. The purpose is to uncover audience characteristics that could be useful to podcast advertisers. At the same time, the survey results have interesting points that reveal types of podcast listener. Continue Reading