Digital audio advertising company AdsWizz is announcing having reached the milestone of one billion monthly downloads. The company is paired with podcast host Simplecast, via separate acquisitions by parent entity Sirius XM. Continue Reading
AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard. Continue Reading
Audio ad-tech company AdsWizz has won a Digiday Award as the “Most Innovative Technology Platform.” That specific program being awarded is Dynamic Creative Optimization, which enables marketers to dynamically generate 10-million unique audio creative ad variations. Continue Reading
AdsWizz is trumpeting a major get — Berlin-HQ’d global streamer SoundCloud has chosen the U.S.-HQ’d global ad-tech company AdsWizz to exclusively represent digital audio ad sales in significant European markets. This deal has an in-house feeling; AdsWizz is a subsidiary of Pandora, which is owned by Sirius XM, which also owns 30% of SoundCloud. Continue Reading
This morning AdsWizz unleashed its Podcast Trends Report 2020, a combined metrics-plus-survey piece of work that seeks to illuminate how podcast industry metrics are trending, and what podcasters and agency buyers think of it all. Click through for a raft of metrics, and the free download link. Continue Reading
Just over a year since ad-tech company AdsWizz launched PodScribe, a proprietary podcast transcript feature, the company has announced that one-million episodes have been transcribed and are available for word-specific targeting by podcast advertisers. The tool illuminates contexts within podcast episodes and enables advertisers to target brand-safe positioning, and avoid brand-unsafe contexts. Continue Reading
AdsWizz has announced that it is a finalist in three OMMA Awards. The OMMA Awards (Online Marketing Media and Advertising) exist to honor agencies and advertisers that engage and advance digital advertising. Click through to see the categories. Continue Reading
Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling. Click through for charts. Continue Reading
Announced at today’s IAB Podcast Upfront (Day 1), NPR is changing Consider This into a localized news podcast serving 10 regions. will hear a version of Consider This with reporting on their community from their community, alongside a national view from NPR. NPR notes that this program is unique to podcasting, and made possible by public radio’s shared journalism and digital networks. Delivering the right localized show to each listener is accomplished by AdsWizz and Nielsen. Continue Reading
In a burst of platform development, ad-tech company AdsWizz has introduced seven new targeting and advertising efficacy features. The company is positioning the new features as helpful to both publishers (the sell side) and advertisers (the buy side). Leading the… Continue Reading
We’ve been writing about AudioGo, the audio advertising buying platform from AdsWizz, for over a year, as it moved through a public beta. During this time the service added testing partners including Entravision and Berkshire Hathaway HomeServices. Today the company announces that the service is emerging from beta into a full-on ad-buying service available to all. The platform now has several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. The cost of entry is surprisingly low. Continue Reading
Google has raised its game in programmatic audio. Google’s broad digital advertising platform, Ad Manager, is getting audio programmatic for the first time. Additionally, Google’s DV360 is enhancing its existing tools. DV360 is the abbreviated brand name of Display & Video 360, formerly called DoubleClick. The systems stumbles over RSS feeds, perhaps slowing adoption ion podcasting, though independent distribution platforms like Spotify and Pandora work fine. Continue Reading