There’s a difference between interaction and meaningful interaction. Guest columnist Mark Ramsey uses examples from Mattel and Nike, applying them to the potential of radio. It’s about enabling possibility for listeners. Continue Reading
Shortly after the launch of Rihanna’s Anti spiked Tidal membership, another of the platform’s artist/owners is experimenting with using it for exclusive access. Kanye West released his new album, The Life of Pablo, on Tidal, but it has had vastly more complicated results. Continue Reading
Not a political article, this guest column from media adviser and author Mark Ramsey is about engagement and 1st-party data gathering. What cad radio learn from Donald Trump? Continue Reading
iTunes Radio, a late-arriving Internet radio initiative, once widely appraised as a “Pandora killer,” will end as a free, ad-supported service on January 29. On that date the lean-back listening service will become part of Apple Music’s monthly music subscription offering. Continue Reading
Sponsored Article
Online marketing is growing fast. Businesses will allocate approximately 30% of their marketing budgets to online marketing in 2016, and 77% of businesses plan to increase their digital marketing budgets from last year. Kelly Shelton, VP of Marketing at Boostability, explains why this trend represents a growing opportunity for radio stations. Continue Reading
Not exactly a Christmas Eve shutdown, but Rdio will go silent on December 22. The company sent an email this evening to subscribers. “Goodbye … for now,” the notice cryptically started. Continue Reading
Taylor Swift has announced that the concert video for her 1989 World Tour is going to be an Apple Music exclusive. The video will be available starting Dec. 20. Swift said she would do an interview about the world tour on Beats 1. Before it even launched, Taylor Swift made perfectly clear that she was going to ally with Apple Music. Continue Reading
Guest columnist Chris Price of New Slang Media writes about the challenge of effective music discovery. He puts several music services to the test, to very interesting results. Continue Reading
Guest columnist Chris Price of New Slang Media writes about the possibility and potential for skippable radio. Radio of the future? Or radio of the present? Continue Reading
sponsored by PodcastOne
Politicians on podcasts — is it the new thing? If so, it started withu President Obama on Marc Maron’s show, and is continuing with Donald Trump’s booking on Larry King’s podcast. Continue Reading
Apple Music had two big business developments break yesterday. First, the streaming service debuted a surprise mixtape by hip-hop superstars Drake and Future. Then a new commercial marked a shift in rhetoric for the streaming platform. Continue Reading
Tidal has accused Apple of blocking its stream of rapper Drake’s performance at a charity concert, claiming it was threatened with a $20 million lawsuit by the tech company on the grounds that Drake currently has an exclusive deal with Apple Music. Tidal called Apple “Big Brother” in a tweet and left the same message on the blank video stream during Drake’s set. Drake’s camp said the stream’s black-out was not due to Apple. Continue Reading