Triton Digital has entered a deal with Western Media Group that will expand its business in Canada. Under this arrangement, Western will exclusively operate Triton’s a2x programmatic audio advertising exchange in Canada. Continue Reading
Rubicon Project has entered into a partnership with ad-tech company Adform for programmatic audio advertisements. As a result, Adform’s clients will be able to buy 15- or 30-second ads on Spotify programmatically through Rubicon’s platform. Continue Reading
Today brings an announcement from AdsWizz that it has obtained a partnership with demand-side programmatic buying platform RTBiQ. The alliance leverages AdWave (the audio advertising platform owned by AdsWizz) to bring digital audio ad inventory to RTBiQ’s buyers. Continue Reading
The Trade Desk is bringing its digital audio programmatic advertising to the Asia Pacific region, and Spotify is one of its first partners there. This launch means that advertisers can now buy digital audio inventory targeting the APAC audience. Continue Reading
Audio ad sales company AdLarge and media software company Marketron have announced an alliance to develop a new programmatic platform for radio. The platform will leverage Marketron’s Mediascape marketplace, and promises to deliver key values of programmatic advertising. Continue Reading
The percentage of media buying strategy dedicated to digital audio will grow from 7.5% today to 14.8% in two years, nearly a doubling of commitment to digital audio. That is the headline result of a newly released survey collaboration produced by AdAge and The Trade Desk. Continue Reading
Early this morning Jelli released a progress report of its SpotPlan programmatic buying platform, timed to coincide with RAIN Summit Nashville and the RAB/NAB Radio Show this week in Nashville. RAIN News spoke with Jelli CEO Mike Dougherty about how the programmatic market has grown since the announcement of SpotPlan in March, and its launch in April. Continue Reading
In a recent advertising conference, one head of creative services warned that programmatic advertising could kill podcasting. Right or wrong? There are several points to argue against the dire prediction. Continue Reading
Spotify, which has assertively strengthened and promoted the advertising opportunity of its free-listening service over the past year, today announced the expansion and official launch of programmatic buying across the company’s 59 markets, serving 70-million listeners. Continue Reading
Indian radio is making its first foray into programmatic radio buying. Isobar, a digital marketing agency within the Dentsu Aegis Network, has partnered with AMNET to offer programmatic radio buying to three clients. The partners are collaborating with Triton Digital and AdsWizz for the project. Continue Reading
iHeartMedia today announced the launch of a private programmatic marketplace for digital radio in the company’s iHeartRadio service. iHeart says this is the first programmatic platform of its kind in the U.S. The platform is powered by ad-tech company AdsWizz. Continue Reading
First quarter results for Strata’s regular Advertising Agency Survey revealed a growing focus on programmatic exchanges and increased interest in streaming audio platforms. “Digital publishers keep on getting better at providing more advertising opportunities to ad buyers,” Strata Director J.D. Miller said. Continue Reading