Indian radio is making its first foray into programmatic radio buying. Isobar, a digital marketing agency within the Dentsu Aegis Network, has partnered with AMNET to offer programmatic radio buying to three clients. The partners are collaborating with Triton Digital and AdsWizz for the project. Continue Reading
The Guardian announced that it will be hosting a show on Apple’s Beats 1 radio project. Dubbed Breaking Good, the show will see the UK publication hosting music leaders sharing their favorite recent tracks. The Guardian will air four episodes of Breaking Good over the course of March. Continue Reading
Tom Taylor notes in his morning newsletter that all-Christmas radio is breaking out early on the broadcast side. Taylor’s interpretation: “Most are an attempt to lay claim to the local market’s Christmas image — even if it irritates regular listeners.”… Continue Reading