“We’re still in the early innings and the market is growing rapidly,” said Pandora CEO Roger Lynch at the top of yesterday’s Q2 earnings call. He deployed the “early innings” metaphor in Q1 also. This time, Wall Street took a swing at that pitch, sending P stock up 20% in Wednesday morning’s early trading. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: A wrap-up from Podcast Movement, best practices for street teams, and talk radio in Australia. Continue Reading
AdsWizz has launched a Podcast Platform Partnership Program that will offer participants tools for rapidly increasing revenue growth and reducing expenses with their podcasting efforts. The digital audio advertising specialist’s suite of monetization services include ad insertion, ad targeting with its AudioServe, and ad buying with its AudioMax supply-side provider. Continue Reading
The Washington Post has developed its own internal technology for putting ads into podcasts. Rhapsocord is a dynamic ad insertion tool that can automatically identify pre-roll, midroll, and post-roll spots in a show, then add the spot and update the file. Continue Reading
Digital audio advertiser DAX has hired Alexander Landschulz as its head of sales in Germany. Landschulz joins the company from Vevo, where he spent more than five years as director of sales for Northern Europe. Continue Reading
audioBoom has followed up its latest financing round with a series of international agreements. The on-demand podcast company inked sales deals with DAX in the UK, The Podcast Exchange in Canada, and Placard Media in Australia and New Zealand. The new partners will be responsible for selling ad inventory for audioBoom’s show roster. Continue Reading
Radiocity.in, the digital arm of Indian broadcaster Radio City, has entered a partnership with AdsWizz and the Google AdWords Premier Small & Medium Business Partner Program. These deals could create new revenue streams for the Indian company. Working with AdsWizz will allow Radio City to monetize its online radio stations with the programmatic buying of audio ad inventory. Continue Reading
Digital audio advertising platform TargetSpot announced today the opening of an office in Toronto, as it continues a global expansion. The Canadian office is in Toronto, and the recently hired Nora Wallace has been appointed to lead it as Sales Director. Continue Reading
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
Triton Digital announced that its a2x programmatic audio advertising marketplace will integrate with IQM, a data solutions provider specialized in ‘voter matching’ for progressive politicians and causes. Continue Reading
In Pandora’s Q1 earnings call yesterday, some of the most interesting remarks came during the investor Q&A, as usual. Two key subjects investors brought to the discussion were Pandora’s acquisition of ad-tech company AdsWizz, and the future of podcasting in Pandora’s content catalog. Extensive quotes and context. Continue Reading