The founder and president of RC Communications Marketing reflects on the top takeaways from RAIN Summit Orlando, including the strategies that audio operations can use to propel growth across a growing number of platforms. Continue Reading
In a landscape-shifting deal that could be filed in the “Finally!” folder, Sirius XM is buying Pandora. The satellite company already owned a 14% stake in the streaming audio giant, and three Sirius execs have been sitting on Pandora’s board for over a year. Pandora’s well-prepared material on the deal calls the combination “the world’s largest audio entertainment company.” Continue Reading
AdsWizz has teamed with Communicorp Media for a new digital audio advertising exchange in Ireland. The audioXi service launches with 20 million monthly impressions from more than 20 independent publishers. Continue Reading
Triton Digital announced that Brazilian radio group Sistema Globo de Rádio is its latest client partner. SGR will take advantage of Triton’s Tap service for monetizing its news, music, and podcast content. It will also make its inventory available on Triton’s a2x programmatic ad exchange. Continue Reading
Triton Digital announced an expanded partnership with Grupo Acir, a Mexican media company focused on radio station operation. Under the new terms, Triton will provide Grupo Acir with services in delivery, monetization, and measurement of its digital audio content. Continue Reading
The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading
Triton Digital announced that it has integrated its a2x programmatic audio advertising marketplace with AcuityAds, a digital advertising specialist focused on results driven by machine learning and AI. The integration will open up the a2x inventory to buyers using the Acuity platform, offering expanded reach through highly targeted digital audio purchases. Continue Reading
Pandora has hired Heidi Anne-Noel as its new senior manager of communications. In this position, she will be responsible for overseeing the music communications strategy as well as outreach to the music press and business communities. Continue Reading
Spotify has been dedicated to its ad-supported free tier since the service’s inception, and is now slowly introducing an interesting feature which could make commercial interruptions more agreeable to listeners, and make the ad platform smarter for advertisers. Continue Reading
In this week’s Q2 earnings call, Townsquare Media noted that its digital initiatives, most of which are bundled into Townsquare Interactive and Townsquare Ignite, are leading drivers of quarterly growth. Also in the call, Townsquare execs advocate for regulatory loosening of local station ownership rules, saying that radio’s competitors are digital platforms. Continue Reading
Triton Digital announced that it has partnered with RCN Radio in Colombia to provide delivery and monetization services. Triton’s audio streaming network will power the listening experience for RCN’s 169 stations. Continue Reading
DAX, the UK-based digital audio advertising platform, announced the launch of a strategic sales division in the United States. It also hired Ryan Rose to lead this division as director of sales and partnership development. DAX shared details with RAIN. Continue Reading