Triton Digital’s latest client for Tap and a2x is a Brazilian radio group

Triton Digital announced that Brazilian radio group Sistema Globo de Rádio is its latest client partner. SGR will take advantage of Triton’s Tap service for monetizing its news, music, and podcast content. It will also make its inventory available on Triton’s a2x programmatic ad exchange. SGR has a combine audience of 6 million listeners per month.

“We are proud to work with Triton Digital and to leverage their powerful technology to monetize our streaming audio content,” said Renata Gorini, SGR’s digital development manager. “As global experts in the streaming audio space, we are confident in Triton’s ability to support our podcast monetization strategies.”

“We are pleased to provide Sistema Globo de Rádio with the technology they need to streamline their streaming audio advertising operations, and to obtain the most value from their online audience,” said Benjamin Masse, managing director of market development and strategy for Triton Digital. “eMarketer estimates a mobile ad spend of $3.15 Billion in Brazil in 2019, which will create a tremendous opportunity for audio publishers to offer an engaged audience and immersive experience on mobile phones to agencies and marketers.”

Anna Washenko