Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading
NPR is reviving its College Podcast Challenge, founded last year as an offshoot of the PR Student Podcast Challenge for grades five through eight. “All it takes is a smartphone, a laptop computer, and a good idea,” NPR states. “We… Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James enthuses about the first Infinite Dial UK released by Edison Research. Also, the all-podcast radio format has been dropped from two iHeartMedia stations after “dismal audience figures,” DAB in Brisbane, and how BBC Radio 4 dropped off the air. Continue Reading
United Kingdom residents beat the U.S. when it comes to consuming online audio, and especially enjoys Spotify. Those are two of the many comparative analytics revealed today by Edison Research in the company’s presentation of the first instance of its Infinite Dial consumer survey brand focused on the British Isles, Infinite Dial UK 2021. Click through for bunches of metrics, graphics, and a link to the entire study. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James anticipates The Infinite Dial UK study from Edison Research, set to be presented this week in London. Also, fun history about CBS Mystery Theater, and a great documentary. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James examines The Spoken Word Audio Report, produced by Edison Research with support from NPR. Speaking words is where radio should excel in the future, according to this perspective: “Radio’s unique selling proposition – the thing radio does that nobody else does – is the human being. Not the music; we can get that everywhere.” Continue Reading
James Cridland returns with an epic edition of his weekly column, starting with new research spanning survey respondents in Australia, Europe, and the U.S. — 80% of them really like radio to other listening experiences in the car. Then, a big radio acquisition in Brisbane. Much more, including a “youthquake.” Continue Reading
James Cridland returns with an analysis of a newly released RAJAR, the UK radio ratings report of record. One item of note, and graphed in this piece: UK radio formats now behave the same throughout dayparts. ALSO: Foxtel, Fred Jacobs, Bob Hoffman, and more. Continue Reading
Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading
Public media organization PRX today announced podcasts from its award-winning portfolio are now available free to audiences via Audacy, on the multi-platform audio company’s digital platform. Audacy has been piling content into its app recently. Click for more info. Continue Reading
Veritonic has sent around notice of an addition to the analytics company’s audio advertising effectiveness reporting — it is brand lift, the recollection and perception of a brand and its messaging. Launch partner Katz Digital Audio used the new technology in a podcast campaign purchased by a U.S. state to increase Covid vaccination favorability. Click through for the case study. Continue Reading
In an interesting and inventive crossover, all of Audacy’s Top 40 stations will play a portion of Treat, a “podcast movie” produced by C13Features, on Hollywood night. C13Features is a unit within Audacy-owned Cadence13. It’s an homage to old-time radio drama … and, of course, a powerful podcast promotion. Click for details. Continue Reading