Brief news items and worthy reads from around the web. today, two examples of radio put to innovative use. In one, families send audio postcards to relatives in prison, as a follow-up to a call-in radio show. In another, an international magazine gains new readers through an investment in streaming and podcasting. Continue Reading
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Audience measurement in podcasting is the most notorious issue that producers and network distributors face. But, infamous though podcast analytics are, not everybody is unhappy. One thing for sure though: Data drives digital audio forward. Continue Reading
Eddie Sotelo, popularly called Piolin, has signed with new podcast network reVOLVER, which programs and targets the Spanish-language audience. ReVOLVER launched in February with bilingual on-demand audio aimed at a multicultural audience. The startup will assume exclusive distribution and ad representation of the Mexican’born star’s podcast. Continue Reading
Australian company Omny announced that is has developed podcast consumption analytics as part of Omny Studio, its publishing and hosting platform for on-demand audio. The intent of new analytics is to raise the game from traditional download metrics to a more granular view of how the programs are listened to. The company would like to develop an industry-wide standard. Continue Reading
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The news that Pandora acquired its second streaming podcast deal underscores the sometimes uncomfortable division in how podcasts are consumed — download or stream? Technically, the difference is artificial. But it becomes more important as a usability issue, and in audience measurement. Several mostly-music services are prioritizing podcast streaming, and stretching the definition of podcast consumption. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Missives from the launch of the first digital radio smartphone in the UK and Australia. Great video from Broadcast Bionics. Also pieces about Serial, NPR One, NTS, and much more. Continue Reading
Triton Digital has secured another partner for its a2x programmatic audio advertising platform. Radioline, a European radio and podcast aggregator, will use Triton’s platform to enable programmatic digital audio inventory on its website. Continue Reading
Ezra Kucharz, President of CBS Local Digital Media, is leaving his CBS position, and will take on a consulting role as Special Advisor to the CEO of CBS. Kucharz made an informal announcement of his move in a LinkedIn note, and also circulated a memo to his team. Continue Reading
The smartphone is one of the most influential consumer electronics categories of the last 20 years. It certainly influences how Americans listen to radio and internet-delivered audio. At RAIN Summit West, Edison Research President Larry Rosin brought new metrics about smartphone listening from Edison’s ongoing Share of Ear and Infinite Dial consumer surveys. A shift is underway, too dramatic to disregard. Continue Reading
Hubbard Radio has announced the promotion of Jeremy Sinon to Director of Digital Strategy. Sinon previously divided his time between the corporate DD role and managing digital initiatives for the Minneapolis-Saint Paul Hubbard stations. At his new desk, Sinon will oversee the entire group’s digital strategy. Continue Reading
Nielsen has voiced its intent to add a measurement system for on-demand audio and podcasts as part of its Digital Audio Ratings service. In this announcement, the ratings company promises to engage with one of the most vexing issues of the podcast industry — representing standard audience metrics to advertisers. Continue Reading
Jacobs Media has released the results of TechSurvey 12, its annual survey of P1 radio listeners in the U.S. and Canada. The expressed preferences in media usage showed little variation this year from the TechSurvey 11, but the latest results did see some changes in attitudes about digital services, car listening, and podcasts. Continue Reading