RAIN Notes: Friday, July 28
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AM/FM radio thrives in the car … but podcasting? Not so much. (Edison Research)
Edison Research harvests some interesting data from the company’s ongoing Share of Ear research in the U.S. In the company’s current blog post, we learn that podcast listening does not fare well in the car, where AM/FM listening thrives. Below is a key graphic, showing that podcast consumers do not take their pod listening out of work and home environments into the car. Click for details, a graphic, and possible reasons. Continue Reading
RAIN Notes: Thursday, July 27
Because they’re fun: Nearly half of 6-12 kids have listened to podcasts (new research)
From Edison Research comes the Kids Podcast Listener Report, a new survey project unveiled today. We learn that podcasting has meaningful reach into the 6-12 crowd, that engagement is impressive, which categories are most popular, and more. Continue Reading
BetterHelp spent $29M on podcast ads in Q2, and other insights in Magellan’s benchmark report
If there is a single metric worthy of a headline in Magellan AI’s just-released Podcast Advertising Benchmark Report, it is the three-month ad spend of top advertiser BetterHelp (an online counseling service). But there is much more. Click through for a selection of metrics, graphics, and the download link. Continue Reading
RAIN Notes: Wednesday, July 26
Spotify Q2 earnings: Podcast investment, AI, Premium pricing, SPAN, and more
Spotify released its Q2 earnings report yesterday. Company executives Daniel Ek (CEO) and Paul Vogal (CFO) answered investor questions. Topics ranged from the recently announced subscription rate for Premium members, to company over-investment in podcasting, the Spotify Podcast Ad Network (SPAN), and the use of artificial intelligence. Click for the rundown with quotes. Continue Reading
Analysis of programmatic podcast ads: Gender split, length, and other attributes
“What do programmatic audio ads sound like? That’s the question posed by audio intelligence company Veritonic and podcast network Acast, resulting in a graphic fact sheet. The study included ads in the Financial, Auto, Adult Beverage, and Insurance verticals. We learn about length, content, and success rate. Continue Reading
RAIN Notes: Tuesday, July 25
— Adult Oversight (Edison Research)
— Reunion (Grace Carrick)
— Riffs (Hollywood and Levine
Spotify Q2: Expectations exceeded; stock pummeled
Spotify released its Q2 earnings this morning. The company told a story of exceeding expectations. Meanwhile, the stock market savaged SPOT stock price in today’s morning session. The apparent discrepancy lies between topline revenue and operating income. Click for details, linkage to Spotify financial statements, and graphics. Continue Reading
Most podcasters quick to adopt AI. And like it. (Survey)
Seventy-four percent of surveyed podcasters use generative AI. That, according to a podcast study called Creativity In the Age of AI, from media editing company Descript. The study surveyed both podcasters and video creators. Of the two cohorts, podcasters are leaping into AI faster. Click for details and graphs. Continue Reading
Spotify fulfills promise, raises Premium subscription rate
Investors were getting restless. The company promised. Today, the moment is at hand. After 12 years of delivering the Spotify Premium service at the $9.99/month price point, Spotify has announced a raise to $10.99. We examine Spotify’s user-growth trend lines, and make a rough estimate of the financial impact in advance of tomorrow’s earnings call. Continue Reading