Media buying software company Strata released the Q2 edition of its quarterly agency survey (infographic here), revealing a growing interest in audio advertising, fueled by streaming at the expense of traditional radio. At the same time, participating agencies emphasize mixed media campaign planning, and slowly increased adoption of programmatic buying. Continue Reading
Three weeks after annuncing a 30% equity investment from Hubbard Radio, podcast network PodcastOne has hired five sales/marketing executives and expanded its sales effort from home base Los Angeles to New York, Chicago, and Dallas. Continue Reading
The BBC Trust, governing body for the BBC, recently provided guidance on what content the organization’s radio stations can put online prior to the actual broadcasts. Based on the new rules, the BBC can put speech-based programs online up to one week ahead of their air time. However, music radio programs will not be allowed to appear online first. Continue Reading
A new study from J.D. Power reveals that connected cars might not have much allure to some consumers. The survey seems to weaken an assumption that new-car and future-car drivers will reach for the dashboard for their apps. But there are a few things to keep in mind. Continue Reading
Guest contributor Mark Mulligan explains the structural issues facing streaming as a business model and why they need to be fixed. His thoughts cover the roles of labels and tech companies along with discussing who shoulders risk. Continue Reading
Podcasting, programmatic advertising, simulcasting, radio revenue, mobile listening, and more will be key topics at RAIN Summit Atlanta, September 29 at the Marriott Marquis. Click through for highlights and registration information. Continue Reading
Today, iBiquity announced that car manufacturer Subaru will make HD radio receivers standard across its range of vehicles. Subaru cars with the technology are currently available at dealerships nationwide. The manufacturer joins Bentley, BMW, Mercedes Benz, Mini, Rolls Royce, Scion, Tesla, and Volvo in making HR receivers standard. As of the 2016 collection, more than 200 car models across manufacturers will have HD capability. Continue Reading
There is an even generational split between Millennials (13-34), the 35-54 group, and the over-55’s. How does each group listen to AM/FM compared to streaming audio? Edison Research President Larry Rosin answers and illustrates. Continue Reading
Rdio has introduced a new advertising product dubbed Promoted Music Experiences. This native advertising package is meant to leverage Rdio’s main features, including branded stations, branded profiles, and branded home stories. For brands that want the Promoted Music Experience, Rdio’s curation team will work with them to select songs and content that will best evoke a certain personality or tone. Continue Reading
Japan’s listeners have been resistant to adopting digital options for music, but the first half of 2015 revealed some progress for streaming in the country. Streaming subscriptions increased 43% in the first six months of the year to 5.04 billion yen ($42 million). Continue Reading
TuneIn added a monthly subscription plan (“TuneIn Premium”) to its free-of-charge platform today. At the same time, the company is announcing over 60-million monthly active users. TuneIn Premium is launching with several new content initiatives. Ready for baseball? Continue Reading
Pandora has opened a new office in Minneapolis that will help bolster the online radio company’s local advertising efforts. The team will be tasked with developing new contracts and renewing existing ones among advertisers in the area. Jeff Mikitka, regional vice president of Pandora, told The Star Tribune that having a team on the ground makes a big impact in advertising. Continue Reading