XAPPmedia finds Apple has earlier ad load, but more artist promos

XAPPmedia published a special new report about Apple as a supplement to its usual quarterly ad load data. This focused study, which is the first from XAPPmedia to address a service by name, covers all of 2015 through August. Apple’s ad-supported streaming music property at the start of the year was iTunes Radio, which was then folded into Apple Music when it launched on June 30. Continue Reading

Digital Radio Austria pushing civic uses of DAB+

Wolfgang Struber, vice chairman of Digital Radio Austria, made statements supporting the adoption of DAB+ technology in the European nation. “Radio is the last broadcasting format in Austria to convert to digital, and Digital Radio Austria wants to follow the trend set by some other European countries to make the switch to DAB+,” he said. Continue Reading

Spotify/TNS study measures Spotify Free listening compared to radio, targets brand advertisers

The result of a large-scale consumer survey commissioned by Spotify was released today, assessing how consumers in 10 European countries listen to terrestrial radio and Spotify’s radio-like freemium platform. Called “The New Audio,” the study is positioned to brand marketers. Continue Reading