Instreamatic announces “Continuous Voice Dialogue Marketing”

Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading

Billboard honors streaming, radio executives with Digital Power Players list

Billboard released its annual list of digital power players, a collection of the business leaders who are driving segments such as streaming and radio. Both industries had notable figures from businesses around the world, as well as from leading brands. Continue Reading