In a startling announcement, which in hindsight seems inevitable, leading media campaign planning and buying platform Strata has accepted the entire inventory of podcast company Acast. Acast’s portfolio of 20,000+ podcasts will be exposed to agencies and advertisers engaged in all kinds of media marketing. This deal will be seen in a future rear-view mirror as breakthrough. Continue Reading
Podcast Radio, the all-digital, all-podcast radio station heard in London, Surrey, Manchester, and Glasgow, has partnered with Curiouscast, the Canadian podcast network and part of the Corus Entertainment Network. A selection of Curiouscast episodes will be inserted into Podcast Radio’s rotation. U.S. listeners can hear Podcast Radio, too. Continue Reading
We received word today that Prisa, the world’s largest spanish-speaking radio group, and a podcast producer, has re-upped with Triton Digital for a broad range of Triton services. They include delivery, monetization, and measurement of its digital audio assets including live radio, on-demand programming, and podcast audio. Prisa will continue to be measured in the Triton Digital Webcast Metrics Top 20 Ranker of streaming entities. Prisa will also put its podcasts in Omny Studio, a Triton Digital subsidiary. Continue Reading
Enterprise podcast host and ad tech company Megaphone has signed sports publisher The Athletic to its platform, increasing the volume and range of the sports content hosted in its podcast marketplace.The Athletic website shows dozens of podcasts in sports castegories ranging from Fantasy Football to Sports Business, Boxing to UK Women’s Football. Megaphone cites “millions of monthly listeners,” and this new inventory is piled into an already impressive sports lineup for the podcast hosting and monetization company. Continue Reading
Head of MIDiA Research Mark Mulligan has published an article about maximizing YouTube music chanels. Titled “How YouTube can be a music industry growth driver,” the piece asserts that non-Anglo music channels on YT operate differently from their Anglo counterparts, and are finding success. Click through for an illuminating chart and a link to the analysis. Continue Reading
Captivate, the podcast hosting and tech company which self-describes as “the world’s only growth-oriented podcast host” is introducing tools designed to help small podcasts make money and make better audio. The new collection of tools is called AMIE, an acronym for Audio Mastering & Integration Engine. Today’s announcement is for a private beta release, with a timeline for public availability “over the next few months.” Continue Reading
The consolidation trend which has defined and accelerated enterprise podcasting for the past four years has a new story to tell today. iHeartMedia has reached agreement to fully acquire Voxnest, parent company of the Spreaker hosting and technology platform. Technology is the main impetus for this alignment, from iHeart’s perspective. Voxnest self-describes as “an audio technology company, specializing in podcasting solutions.” Click through for details, perspective, and quotes. Continue Reading
MIDiA Research has concluded its quarterly podcast survey, Podcasts Q2 2020: Spotify Takes an Early Lead. It’s a subscription product, but MIDiA has pulled out one intriguing bit: Spotify is the most-used podcast platform according to 780 survey respondents across six countries. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro returns from a four-week hiatus with a review of podcast news from near and far. Also, his favorite pods of the moment. Continue Reading
Pandora’s new Definitive Guide to Audio is a glossy pictorial presentation, embedded with new research stats about streaming listeners and best practices for digital audio advertisers marketing to those listeners. Tons of information, attitude, research, and best practices for digital audio advertisers. Click through. Continue Reading
Three executives have teamed up to launch an agency which will create branded podcasts and branded events, sometimes in combination. Called Amaze Media Labs, the company’s purpose is to connect brands to their audiences “in authentic and meaningful ways.” There will be a specialty on virtual events at first, with the company looking forward to a resumption of in-person gatherings. The founding team comes from big business, not from podcast production or publishing. Continue Reading
Nielsen is justifiably bragging today that is has signed NPR, one of the world’s most powerful podcast publishers, to Nielsen Podcast Buying Power, an insight service which matches genres to consumer purchase behavior patterns. The service is founded on the big Nielsen Scarborough database of consumer survey information. Continue Reading