RAIN Notes: Tuesday, March 22
Jottings of Note
— New Phase (Kelli Hurley)
— Acquisitional (The Verge)
— Smartest (Tom Truitt)
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Apple Podcasts releases metrics for creators; new audio specs for subscription podcasts
In a significant upgrade to its reporting features and production requirements, Apple Podcasts has released and defined new podcast metrics for subscription podcast owners, and audio guidelines for subscription podcast producers. Click for details and screenshot of the new metrics dashboard. Continue Reading
In-car radio listening “at its low point” (Jacobs Media Techsurvey)
In a blog post written by Fred Jacobs, Jacobs Media reveals that in-car broadcast radio listening, as a percentage of time spent listening, is at its lowest point in a span of 2018 to 2022. This teaser result is from the upcoming annual Techsurvey presentation scheduled for release in April. Podcasting shows an interesting movement, too. Continue Reading
RAIN Notes: Monday, March 21
Jottings of Note
— Smart Annoyances (WaPo)
— Easy Intimacy (Entrepreneur)
— Kid Kaboom (Hollywood Reporter)
Spotify’s Chartable starts sunset of advertiser tools to focus on podcast publishers, Megaphone
When Spotify acquired Chartable and Podsights last month, it was clearly stated that Chartable would be integrated with Spotify-owned hosting and monetization platform Megaphone. Today we learn of progress in that integration. Chartable is winding down its attribution work and throwing it over to former competitor Podsights. Continue Reading
Steve Goldstein: Wherever You Get Your Podcasts?
by Steve Goldstein
In the latest guest column from Steve Goldstein, he marches through a litany of podcast listening apps, “a curious business” according to Steve. “Developing a large following is hard and expensive, yet the apps keep coming.” It’s difficult — but not impossible — to break through to scale. Continue Reading
Six podcast advertisers in Top 15 for 11 straight months (Magellan AI)
Magellan AI released its always-interesting Top Spenders chart, listing the highest 15 spenders for February. BetterHelp lands in the #1 spot, as it has for (at least) the last 11 months that RAIN has tracked the movements in this ranker. Click for RAIN’s 11-month comparison chart. Continue Reading
Stitcher, Audacy, NPR top Triton Digital Feb. U.S. Podcast Report
Triton Digital has released the February edition of its U.S. Podcast Report, and we see Stitcher in the #1 slot as with the previous report. Audacy (#2) and NPR (#3) switch position from the previous month. The placements are based on average weekly downloads. Click for some context on this. Continue Reading
Serial to collect Governors Award at The Ambies
The Podcast Academy has announced milestone podcast Serial as the winner of the Governors Award at this year’s 2nd annual The Ambies podcast awards. The ceremony is March 22. The honor, which is chosen by The Podcast Academy Board of Governors, recognizes the impact that a podcast or individual has had on the industry. Continue Reading
French podcast companies choose Megaphone for publishing and advertising
Two French podcast publishers, Bababam and Choses a Savoir, have chosen Spotify subsidiary Megaphone for creation, monetization, and metrics analysis. As part of joining Megaphone, these two publishers will be early testers of the Spotify Audience Network in France. The announcement includes metrics from Chartable, acquired by Spotify to bundle into Megaphone. Continue Reading
Radio attrition in the home deepens: Edison / Infinite Dial
Edison Research has offered a preview tidbit in advance of the company’s annual presentation of U.S. Infinite Dial 2022, presented live at Podcast Movement Evolutions, and via live webinar. The sneak peek is about radio ownership in the home, which has been on a declining trendline for years. Click for details, graphics, and link to the webinar registration. Continue Reading
Podcast 60-second CPM drops in Feb from Jan high (AdvertiseCast)
The cost of podcast advertising dropped in February compared to an unusual January spike. This according to AdvertiseCast, the Libsyn-owned ad marketplace. The average CPM of a 60-second spot was $23.41 in February, down from a two-year high of $25.40… Continue Reading