Imagine you’re listening to a news podcast, and friend sitting next to you is listening to the same podcast — but you are hearing different segments of content. That scenario coud happen with shows produced on Spooler, a new podcast tech service. Click for more info. Continue Reading
James maintains his column schedule even as his home town of Brisbane (Australia) is flooded with nonstop rain. He tuned into radio during this time of weather emergency, and has things to say about public network ABC — “a good calming listen” (especially as the studio had to be evacuated). Then, his traditional linkfest, including a graph showing U.S. radio ad revenue market share. Continue Reading
Brad Hill: Kerri, thank you for making time to do this. Kerri Hoffman: Thank you for your interest. Brad: You’re the head of PRX, a top 10 American podcast publisher, almost 100 shows. According to Podtrac in… Continue Reading
Kathy Doyle, VP of Content Development at Macmillan Publishers, appeared on RAIN’s Podcast Business Lunch to discuss the business details of the only podcast network with a “Big 5” book publishers. This is the transcript. Continue Reading
Business shows fill a big category in podcasting, and it makes sense that the venerable B2B social network LinkedIn would develop a brand of business shows. It has, with a nascent network of 12 shows to date. Verizon is the overall sponsor of the entire group. Continue Reading
Venerable podcast hosting and advertising company Libsyn has launched Libsyn Studio Beta, an early version of a cloud based A-to-Z production suite. It is an outgrowth of Auxbus, which Libsyn acquired a year ago. Continue Reading
RAIN News attended the Hot Pod Summit at the Wythe Hotel in Brooklyn yesterday, a Covid-vaccinated gathering which, to some attendees we spoke to, signaled a hopeful return to in-person business gatherings. In a charming urban-rustic setting at the Wythe, an estimated 200 attendees mostly represented the creative community of podcasting. At the same time we saw many industry pros from the network and technology sides. Click through for details. Continue Reading
Jottings of Note, smart speaker edition
— Starring role (a16z)
— Money to Burn (Fireside)
— Crossover (Amazon/Wondery)
This morning venerable podcast hosting platform Libsyn announced its acquisition of Podcast Ad RepsLLC, known as PAR. PAR will be bundled into AdvertiseCast, a previous Libsyn acquisition. Rick Selah and Anthony Savelli, PAR’s founders, and Co-CEOs, will join AdvertiseCast’s leadership team. Continue Reading
If there is a winner in Magellan’s two monthly rankings of podcast advertising spend for January, it is website builder Wix, which landed in Top Spenders and Top Movers & Shakers. Click for details. Continue Reading
Targetspot is commiting to building upon and growing the gaming and in-app advertising category for audio. Most recently comes the announcement that the ad-tech company has launched Targetplay. The new division is led by UK Country Director and RAIN Summit… Continue Reading
by Steve Goldstein
In the latest guest column from Steve Goldstein, he cites Edison Research indicating that spoken word’s share of all audio listening continues to rise. That’s good news, according to Steve, but the breakdown is troubling for talk radio stations. “Talk radio needs to think beyond the transmitter.” Click through for more metrics and graphics. Continue Reading