Apple Podcast Analytics launches, marking an industry turning point

The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading

James Cridland’s Future of Radio: Radio that makes you feel better, first on Twitter, Global is medium of the year

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Subscription radio for nursing homes in Australia. Radio’s earliest tweeters. Recognition for Global. Continue Reading

Bridge Ratings’ 2017 trends: Streaming, podcasting, and smart speakers

Bridge Ratings has published its recap of 2017, drawing several broad trends in the music and audio industry. The company’s wrap-up said that the number of streams in 2017 increased 40% over the total for 2016. It also offered insights on programming for on-demand streaming, such as using data about a playlist’s specific audience to encourage more frequent listening and when to ease up on a song that could be over-exposed to today’s highly connected listeners. Continue Reading

What makes a good ”audio logo”? (New research)

Veritonic has released its 2017 Audio Logo Index, an assessment of how effective audio advertisements are and which brands in the U.S. and the UK created audio signatures that best connected with customers. The key traits highlighted in the study could be useful signposts for ad agencies looking to strengthen their in-house capabilities for audio as well as for publishers or hosts of audio content who want data to back their appeal as a source of ad money. Continue Reading

Indian music streaming app Gaana reaches 50 million monthly active users

Indian streaming music service Gaana announced that it has 50 million monthly active users. “It’s a proud moment for Team Gaana, not many home-grown brands have achieved this kind of milestone and very few brands in the entertainment space has been able to reach to this kind of scale in India,” COO Prashan Agarwal said. Continue Reading