BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats

If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading

“A higher barrier to entry.” “Will they double again in 5 years?” Two renowned webcasters share CRB reactions.

As the CRB unleashes higher music licensing fees for webcasters, we ask two pioneering and enduring webcasters for their reactions. Rusty Hodge (SomaFM) and Bill Goldsmith (Radio Paradise) gave us insights and wishes for the industry. Should there be a zero-royalty zone? And how will YouTube play in this field? Continue Reading

Cadence13 to rep APM podcasts in new sales and content development deal

American Public Media (APM) announces this morning a sales and content development agreement with Cadence13, an Audacy company, wherein Cadence13 will exclusively represent ad sales for APM podcasts, and the two organizations will collaboratively develop new shows. Continue Reading

SiriusXM, Pandora, Stitcher launch new channels, podcasts, and events for Black Music Month

June is Black History Month, siriusXM is marshalling its sprawling inventory of audio platforms in a combined celebration and promotion. The company, along with its Pandora and Stitcher subsidiaries, announced the launch of three exclusive limited-engagement channels, a groundbreaking original podcast, and specialty music programming. Continue Reading