Townsquare Media erases operational divide; unites linear/digital content; promotes execs

In a major and meaningful corporate reorg, Townsquare Media has united its previously separate linear and digital content teams. A key executive promotion leads this development on  the company’s news page: Jared Willig is named Chief Content Officer, overseeing content across  all radio  and digital platforms and consumer touchpoints. Willig, a 10-year veteran at the company, was previously head of digital. Willig reports to CEO Bill Wilson.

Jared Willig, newly named Chief Content Officer

The unifying of divisions and the promotion put Willig in charge of all content across the company’s radio and digital platforms — that’s 320 radio stations (all in secondary markets, the company specialty) and over 350 websites and mobile apps. Willig will manage a new Townsquare Content Team in what the company describes as a “360-degree strategy in Radio, Digital, On Demand, Mobile Apps, Social, and Video.

In addition to station properties, Townsquare owns digital media outlets XXL Magazine, Taste Of Country, Loudwire, Ultimate Classic Rock, ScreenCrush, and PopCrush.

To help lead that team, longtime Townsquare radio programming head Kurt Johnson expands his role across all mediums to become SVP, Content and Programming, while continuing to lead the Company’s Music Industry Relations. Jackie Corley, who had been overseeing Townsquare’s Digital Content team, also widens her purview to become the VP of Local Content and Programming.

From Jared Willig:

Commented Willig, “For over 10 years now, I’ve had the great privilege of running Townsquare’s Digital Content Strategy and Operations, and while our Company is Digital First, radio has always been at our core. So by merging all platforms into one Content Team, we are simply making official what we’ve already been doing for over a decade. There is no better programmer in the industry than Kurt Johnson, and no better local digital content expert than Jackie Corley, so with their expanded roles, I couldn’t be more excited and confident for our continued success in audience and brand growth across all forms of media.”

Before his tenure at Townsquare Media, Jared Willig worked for Bill Wilson at AOL in a similar capacity for O&O units AOL Music, AOL Radio, Moviefone, and other entertainment destinations.

Coincidental with this reorganizatio;n, but not related, Bill Wilson has been named Chair of the Radio Board at the national Association of Broadcasters (NAB).

Brad Hill