CBC, Canada’s public broadcasting company, has announced a winter podcast season. Click through for titles, descriptions, links, and a link to the entire CBC podcast portfolio. Continue Reading
by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading
PRX has evidently been busy making deals, and today released three of them. The public media organization is partnering with Magnificent Noise, WaitWhat, and Skeptoid Media to distribute selected podcasts, and provide sponsorship and promotional support. Click for details. Continue Reading
Jottings of Note, smart speaker edition
— Dream Destination (E.B. Moss)
— Robot Reveries (Shawn Cole)
— Sourcing Antiquity (PRX)
James Cridland returns with the latest installment of his weekly column. In this edition, how Spotify is eating into AM/FM listening — data is from Morgan Stanley. Also: The BBC in the pandemic. AM radio declining in Europe. Collectors of radio station beers. And much more. Continue Reading
Spotify is hoping a new podcast advertiser product — call-to-action cards — will bring interactivity to podcast sponsorship, allow listeners to easily pursue advertised offers, and double the benefit of podcast advertising to companies which offer products directly to consumers. The cards exited a testing period into formal launch today. Continue Reading
In the December Top Podcast Publishers list from Podtrac, U.S. Unique Monthly Audience increased for 4 of the Top 20 publishers in December over November. Total Global Downloads for the Top 20 were up 9% month-over-month and up 19% year-over-year. Click through for the entire list, plus RAIN’s remix which sorts top publishers by average audience size and downloads per show. Continue Reading
We don’t often receive news from Bulgaria, and today we learn that the country’s largest radio group, Fresh Media Bulgaria, has signed Triton Digital to leverage Triton’s streaming tech stack, services, and network. The imperatives are to increase ad revenue, build audience, and streamline day-to-day operations on the streaming side. Continue Reading
In an online presentation today, Edison Research released its Top Ten Findings of 2021, an interesting selection of key metrics from the company’s many consumer survey studies such as The Infinite Dial, Share of Ear, Podcast Consumer Tracker, and The Black Podcast Listener Report. Click through for details and infographics. Continue Reading
UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading
In Magellan AI’s just-released ranking of podcast ad spending, we see the continuation of a sameness trend. Eight of the top 15 companies have ranked in the list for eight straight months. And in November there are no new brands that haven’t appeared once in the past eight months of RAIN comparisons. Click through for links and RAIN’s 8-month chart. Continue Reading
Spotify has acquired Australian podtech company Whooshkaa. The company says it will integrate Whooshkaa’s platform technology into Spotify subsidiary Megaphone. One important piece of that technology is an easy way for radio broadcasters to turn their content into on-demand podcasting. Continue Reading