DAAST specification for audio ad serving now in adoption phase

Posted on by Brad Hill

Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading →

SoundExchange inks webcasting royalty deal with public broadcasting

Posted on by RAIN News Staff

SoundExchange has reached an agreement with NPR and the Corporation for Public Broadcasting that sets royalty rates for webcasting for the next five years. In doing this, both parties shortcut the Copyright Royalty Board (CRB) rate-setting process which started last year, and will conclude in December when the CRB announces new webcaster music licensing rates for 2016-2020. Continue Reading →

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Roger Lanctot: Car Radio Facing Digital Vulnerability

Posted on by Roger Lanctot

by Roger Lanctot

Roger Lanctot is Associate Director of Strategy Analytics, and a thought leader in the connected-car space. In this guest article, he starts by noting that GM removed HD Radio from five 2015 car models, and nobody seemed to care. “HD Radio is poised to realize its full potential to transform the listening and content integration experience in the car. But work remains to be done and questions of signal quality must be resolved. Recent events suggest that consumers and (at least one) car maker are in danger of tuning out.”
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