Test Drive: Cymbal struggles to stand out in social music apps

Even a cursory glance at the music industry headlines and market research will show that mobile is the wave of the future. We communicate, we entertain ourselves, everything happens on smartphones. In response, we’ve been seeing a surge of startups and programmers exploring just what the mobile music space might look like. This morning I explored an entry into the field of mobile apps for social music. This one is called Cymbal. Continue Reading

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Kurt Hanson: The Voltair Controversy

by Kurt Hanson

The Voltair controversy is a many-sided issue. When Randy Kabrich posted a piece of research that examined whether the audio processing technology increases ratings in Nielsen PPM markets, as Voltair claims to, Kurt Hanson was impressed — but suggests a different conclusion. Continue Reading