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Nielsen 360 report examines concert behaviors and data

Nielsen’s latest data is a Live Event 360 report, which analyzes fan behavior around concerts. People who attended at least one concert or festival in the past year spent 60% of their average annual music budget on attending those performances. Although the Nielsen report is focused on finding brand and marketing opportunities around live shows, there’s also an intriguing perspective for digital music platforms. Continue Reading

Pandora, TuneIn, and AccuRadio launch Harmonic Audio Network for advertisers

In an alliance with TuneIn and AccuRadio, Pandora is announcing this morning the launch of the Harmonic Audio Network, an ad network for advertisers in streaming audio. The Harmonic Audio Network will be exclusively represented by Pandora’s sales force. The new network widens the audio inventory available to Pandora’s sales staff, and creates what the company is marketing as a trusted, high-quality marketing opportunity across three recognized brands. Continue Reading