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The Download on Podcasts: Facebook sees the light of audio — but must dive deeper

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One year ago this column complained about Facebook’s lack of native audio — a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook’s slight has been the world’s biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound). Continue Reading

Who likes Spotify better, Democratic men or women? And loads more detail in new survey

A new study from survey company Morning Consult, best known for its political opinion work, concentrates on audio platform preferences of American adults. The study questioned 2,000 respondents about their use of Spotify, Pandora, AM/FM, purchased music (CDs, downloads) iHeartRadio, Amazon Prime, Tidal, Apple Music, and Google Play. Continue Reading