Deezer has revealed the plans for a new program called Deezer Next, which will identify and promote emerging musical talents.The streaming service will collaborate with the artists and their labels and managers to raise the profile of the selected performers through playlisting, editorial, and marketing support. Three performers – Rag’N’Bone Man, Maggie Rogers and Anne-Marie – have already been chosen for global promotion. The remaining participants, once they are chosen, will receive support in individual markets.
“One of the biggest challenges in the music industry is developing and breaking new artists but, as streaming is becoming the preferred choice for music fans, we now have an exciting and meaningful way of introducing and developing emerging artists on a global scale,” said Sulinna Ong, Deezer’s vice president of artist marketing. “Deezer is committed to supporting emerging artists and being an important part of the journey in developing artist careers.”