RAIN Notes: Thursday, November 2
— Metrics of Talk (Edison Research & NPR)
— Hitching (Digiday)
— Patronage (Mark Mulligan)
One-billion: Audioboom’s inventory expansion and the AdRip tool
Audioboom makes a news splash today with the announcement that its global podcast network has achieved an advertising inventory of one billion opportunities for advertisers. A technology feature called AdRip, launched over two years ago, is a key enabler of this new metrics. We get to the bottom of how it affects impressions and inventory. Continue Reading
Tenderfoot TV deepens connection with Resonate, acquiring its Originals portfolio
Podcast network Tenderfoot TV has acquired Resonate Originals, the original podcast portfolio of the Resonate podcast production company. Tenderfoot will continue its existing relationship with the production services portion of Resonate. Click for details. Continue Reading
Podcast ad rates stay in tight range as October CPM is released (AdvertiseCast)
The average cost per thousand (CPM) for podcast advertising remained within a narrow four-month range in October, about one dollar lower than the average rate in May. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
Global double-digit revenue growth for music creators as digital overtakes broadcast (CISAC)
The International Confederation of Societies of Authors and Composers has released its Global Collections Report 2023. The densely informative document documents worldwide revenue earned by creators across five media types: Music, Audiovisual, Visual Arts, Drama, and Literature. The focus here is music, where the creative side represents composers and songwriters. Click for key metrics, graphs, and a link to more. Continue Reading
RAIN Notes: Tuesday, October 31
Radio beats TV: Audacy describes an audio blueprint for advertisers
Media giant Audacy has released a “State of Audio” PDF presentation called “Level Up.” It evangelizes the benefits, formats, and best practices of audio advertising, and fashions itself a “Modern Blueprint.” Click for a sampling of details, graphics, and a download link. Continue Reading
For all its gains, podcasting still in early catch-up (IAB part 2)
Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading
Buyers dig deeper as podcast advertising matures: IAB report
Podcasting has grown more than twice as fast as total internet ad revenue, a remarkable metric among many in this data-intense report from the IAB. Part 1 of RAIN’s coverage. Click for latest trends in revenue, ad type, delivery mechanisms, and campaign types. Illustrated with IAB graphs. Continue Reading
RAIN Notes: Thursday, October 26
Spotify Q3 details & quotes: Users, Podcasts, Audiobooks
Spotify released Q3 earnings this week. We covered basic money metrics elsewhere. In this post, we scrutinize information gleaned from the earnings call. Below, three main topics: User growth, podcasting, and the audiobooks initiative. Audiobooks were of particular interest to investors, partly because it was difficult to coax financial predictions about them. Click for lots of detail and quotes. Continue Reading
Podcasts & streaming music gain share in Q3 “Share of Ear” (Edison Research)
In the Q3 edition of Share of Ear, an Edison Research subscription product, podcasts gained a point to reach an all-time high of 11%. That’s the percentage of all daily time spent with audio among people age 13 and over in the U.S. AM/FM radio listening also gained a point. Click for details and the graphic. Continue Reading