iHeartMedia has unveiled SmartAudio, a digital data advertising product for broadcast radio. As part of building out its programmatic backbone, tools like SmartAudio will allow advertisers to better target their efforts to reach listeners. SmartAudio also takes advantage of the current surge in dynamic ad creative. Continue Reading
The RAIN Digital Audio Advertising Summit takes place in four weeks, on April 12 at the House of Blues in Chicago. One of many highlights will be Tom Webster (Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital), well-known as the hosts and presenters of The Infinite Dial Webinar, in a moderated discussion of the 2017 edition of that monumental consumer survey. Continue Reading
Brief news items and worthy reads from around the web: Shared music streaming apps taking off; branded podcasting continues to grow. Continue Reading
Podcast listenership is growing. But … faster, faster! That seems to be the impetus behind the #trypod movement, which admonishes listeners to publicize their favorite shows. Continue Reading
PRS for Music, the UK music licensing group, is marking the first year of its Member Anti-Piracy System. The program is designed to help manage unlicensed use of members’ repertoire in online services. Continue Reading
Napster has launched new tools for making interactive playlists through a partnership with Giphy. Creations made with the Interactive Playlist Maker can be personalized with gifs, which Napster said is a first for a streaming music service. Continue Reading
Brief news items and worthy reads from around the web: The Mexican podcast market; podcasts going audiovisual with television projects; NPR previews SXSW performances. Continue Reading
Deezer has made many efforts in building partnerships outside the streaming music realm. The latest one is with Fnac, a France-based consumer tech retailer. Financial details were not disclosed. Continue Reading
Nielsen has released the Q3 2016 edition of its comparable metrics report on U.S. media consumption. Radio continues to have strong weekly reach at 93% of all surveyed adults. This report often sheds light on how much age impacts media choices, and this quarter is no exception. Continue Reading
The annual Radiodays Europe conference is set to run next week, with a pre-official smattering of events on Sunday. One-hundred and twenty speakers are confirmed over 55 stage sessions including keynots, panels, and presentations. RAIN is a Media Partner of the event. Continue Reading
Spotify has another tech integration intended for in-car listening. The streaming music service is collaborating with navigation app Waze, and elements of each service will be added to the other. This tie-up means that you can start a Waze trip while in Spotify. Continue Reading
In an interesting multiple partnership, AdsWizz has hooked up with ad-tech company Frequency to launch a campaign for Terra’s Kitchen on Spotify. Distinguishing this effort are the concepts of “personalized creative” and “dynamic creative.” Continue Reading