Google Home tests out audio advertising

Voice-activated smart home speaker Google Home has started experimenting with what may or may not be an ad format. Owners of the device started hearing unprompted promotions for Disney’s upcoming live action version of Beauty and the Beast. Although Google then said the mentions weren’t intended as ads, will advertising be coming to these devices? Continue Reading

Rumor Fact(ory): Spotify nearing major label deals with some surprising propositions

Financial Times is the source of the latest Spotify speculation, reporting that the streaming service is close to final licensing deals with the major labels. The core of those arrangements, is that Spotify would pay a lower royalty fee to the labels, but in exchange would temporarily gate major album releases for paying customers. Continue Reading