33% of Americans own a smart speaker: Edison/Triton Infinite Dial teaser

Posted on by Brad Hill

The annual webinar release of The Infinite Dial, the annual consumer survey project by Edison Research and Triton Digital, is scheduled for Thursday. The two companies are teasing the event by releasing one result of interest: Thirty-three percent of Americans own a smart speaker. That is a 22% increase from last year’s Infinite Dial, and represents an estimated 94-million people. There is a Covid element to this. Click through for more info and webinar registration. Continue Reading →

Evergreen Podcasts invests in Podcast Radio, will power new-show production

Posted on by Brad Hill

Evergreen Podcasts has made an investment in Podcast Radio, the UK all-podcast DAB+ radio station that addresses the London, Surrey, Manchester, and Glasgow markets. The investment amount is undisclosed, but the purpose relates to the Podcast Radio production network, announced late last year, which we now understand will be powered by Evergreen. Continue Reading →

30% of all American audio listening happens via mobile; on track to surpass radio receivers

Posted on by Brad Hill

Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014 — that from Edison Research, which has released a few munchable data snacks from its Share of Ear research. Click through for more highlights, including AM/FM analysis and age breakdowns. Continue Reading →

Pivoting to podcasts: An ad agency builds scalable success producing local newspaper podcasts

Posted on by Brad Hill

Nine months ago the BG Ad Group in Marietta, Georgia approached a metro Atlanta newspaper with an idea to increase non-traditional revenue, digital downloads, and hyperlocal following. The idea? A hyperlocal podcast. The model has scaled to other newspapers in Georgia. Click for a case study in hyperlocal branded podcasts. Continue Reading →

Podtrac Feb. 2021 ranker: 15 of 20 shows remain the same from Feb. 2020

Posted on by Brad Hill

In February 2020, we called the Podtrac Top Podcasts ranker “business as usual.” The same characterization remains a year later. We compared Podtrac’s recently released Top 20 Podcasts list for February 2021 with the year-ago list. Fifteen of the shows remain the same, with four of the top five retaining their positions. Click through for a graphic illustration. Continue Reading →

Mark Mulligan: The music business in 2021 – Joining the dots

Posted on by Mark Mulligan

by Mark Mulligan

This masterful write-up summarizes several important announcements which were clustered into a single week. There are three connecting threads: 1. The (continued) astronomic rise of the independent artist; 2. The growth of creator tools; 3. Streaming’s growing pains. A must-read from a global leader in digital audio industry analysis.
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Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range.

Posted on by Brad Hill

Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a “race to the bottom” in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view of average CPM rates for podcast programmatic advertising. Continue Reading →

RAIN Notes: Wednesday March 4

Posted on by Brad Hill

Jottings of note:

— Evergreen Podcasts awarded “Top Media Startup”

Evergreen Podcasts has been named a Top Startup in the Audio Content category by MDI Ventures. Evergreen CEO Michael DeAloia will speak at the Media Top Startups Summit, March 24-26. Free registration HERE

— Tyler Moody leaves Warner Media

Tyler Moody has left Warner/CNN. “I wore a lot of hats from CNN to Turner to WarnerMedia, but always worked on audio in some way.” Find him on LinkedIn to discuss the future.

— Entercom podcast hire: Brian Swarth

Entercom’s Cadence13 and Pineapple Street Studio name Brian Swarth Head of Marketing, Podcasts​, a newly created position. He was previously SVP at Showtime Networks.

— Thursday, March 4 Continue Reading →