Technology, hardware, and gadgets. WiFi speakers, digital dashboards, and more.
Today Spotify takes another step forward in merging its podcast listening with personalized playlisting, which is the app’s premium competency. The company has launched “Your Daily Podcasts,” a recommendation list based on each user’s podcast listening history. The new product… Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
In an interesting deal announced today, podcast tech/advertising company Voxnest is partnering with book distribution company StreetLib, to facilitate podcasters as book authors, and authors as podcasters. Your first question might be “How?” as was ours, and details are not… Continue Reading
Triton Digital tells us today of a new partnership with Frequency, whose Creative Management Platform helps audio publishers produce, manage, and deliver audio creative. This platform will be available to Triton’s publishing partners. Continue Reading
This guest column by Stas Tushinskiy, Instreamatic CEO and co-founder, offers insights on the challenges of interactive voice ads. One is the rather obvious hurdle of making tech understand natural language that’s opaque and unclear. The other might involve some cursing. Continue Reading
Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading
ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading
Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading
Townsquare Media’s Q2 earnings call was hosted this morning by CEO Bill Wilson and EVP/CFO Stuart Rosenstein. In it, the radio group reinforced its primary identity as a “premier local and digital marketing solutions company.” As in the Q1 report, Townsquare’s digital initiatives led the company’s business. Continue Reading
In an unexpected and comprehensive feature update, Pandora announced that it is rolling out Voice Mode to all of its users. The feature is a personalized voice assistant designed for Pandora and customized to the platform’s listeners. We gave it a whirl. Continue Reading
Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading
In a RAIN Summit and RAIN News first, we are pleased to offer a complete transcript of a Fireside Chat session from the RAIN Digital Audio Advertising Summit in Chicago, June 4. The team at AdsWizz, a Presenting Sponsor and participant in the onstage conversation, created the transcript for RAIN News readers. Continue Reading