Targetspot sent us a note that the company has hired David Sasson to enhance the company’s U.S. sales presence, focused on the northeast. Sasson has filled executive sales positions at IGA worldwide, Tribune Publishing Company, and Nexstar Digital. He is currently an Access Committee Member at The Advertising Club of New York. He has been co-host of The Media Seascape Podcast with Kristen Burke.
“Digital Audio’s intimate and scalable Ad Solutions is a perfect fit for the Programmatic Marketplace that prioritizes flexibility, accessibility and quality content” said Sasson in a statement. “As an early adopter of Digital Audio trends and the occasional content creator, I am happy to be combining my professional expertise with my day to day passion here at Targetspot.”