Katz Digital, Vibenomics enter audio advertising deal

Katz Digital, an arm of the Katz Media Group, has entered a partnership with Vibenomics, a provider of streaming audio experiences. Katz will represent Vibenomics’ premium inventory for its audio out-of-home programmatic advertising marketplace. The deal with Katz marks a new step for Vibenomics to connect with advertisers following its recent partnership with Triton Digital. Katz will have private access to the Vibenomics audio OOH ad inventory in its own programmatic digital audio marketplace.

“Katz has the experience, relationships, national footprint, and reputation to help Vibenomics’ Audio Out-Of-Home Advertising Marketplace attract even more national and local advertising,” said Paul Brenner, chief strategy officer at Vibenomics. “Background audio is proven to influence how much time is spent in a store, what to buy, how much to spend and can trigger impulse buyers to make additional purchases. Our cloud-based streaming audio experience solution – licensed by multi-site organizations such as retailers, restaurants, public spaces, amusement parks, and attractions – enables brands to reach their target audiences directly at the point-of-sale when they cannot be reached by other media. That is the value prop that we have tapped Katz Digital to evangelize.”

“Partnering with Vibenomics helps Katz deliver on its mission to provide advertisers with audio anywhere solutions,” Katz Digital Executive Vice President Scott Porretti said. “With this new form of audio supply, Katz Digital will be able to offer local and national advertisers the opportunity to connect with target audiences through Vibenomics’ more than 4000 points of interest at that critical moment when they are just footsteps away from making a purchase.”

Anna Washenko