Triton Digital announced that Vibenomics, a specialist in cloud-based audio experience solutions, has signed on as its latest partner. Triton will help monetize the new Vibenomics Audio Out-of-Home advertising marketplace. The product brands reach an audience of nearly 150 million unique consumers and has targeting capabilities for reaching 4,000 individual locations.
Vibenomics will also use the Triton Tap ad service for dynamic ad insertion into its background audio streams used by retailers, restaurants, amusement parks, and other public spaces. Vibenomics will also make its audio out-of-home inventory available on Triton’s programmatic audio marketplace and SSP.
“Vibenomics has built an innovative new audio marketing channel that is driving sales results for advertisers while enhancing the customer experience for location-based businesses and public spaces,” said John Rosso, president of market development at Triton Digital. “We are pleased to provide them with the technology and support they need to take that to the next level through the power and efficacy of dynamically inserted audio ads.”
“Triton Digital shares our passion for innovation, and our commitment to helping clients leverage the power of digital audio to create highly engaging and relevant experiences wherever they may be,” Vibenomics Chief Strategy Officer Paul Brenner said. “We are thrilled to be utilizing Triton’s leading programmatic ad tech and talented team to further enhance our place-based streaming audio offering and grow our business.”