Voxnest, a podcast technology company, has entered a partnership with France-based audio advertising tech business Audion. Under the terms of their agreement, podcasts in the Voxnest network will have access to ads from Audion’s partners. Both companies offer tools for dynamic ad insertion, and are aiming to lead the industry as the practice takes off among European podcasters.
“While advertisers in the U.S. have been harnessing the power of programmatic ads on podcasts for some time, we’re now starting to see a significant amount of growth in Europe,” said Francesco Baschieri, president at Voxnest. “As we focus our efforts on this market’s rise, it’s been invaluable to find a partner that not only has existing relationships with well-known brands in Europe, but is actively educating the market on the value of investing in this type of advertising on podcasts.”
“We offer a unique product to communicate more effectively in this medium,” Audion Co-Founder Arthur Larrey said. “From radio podcasts and professional media to independent podcast producers, it’s now possible to reach millions of active podcast listeners all over Europe thanks to our technologies and services.”