Comprehensive coverage of the podcasting industry and its business ecosystem.
ART has announced an expansion of its monetization and advertising intelligence capabilities by adding support for the VAST standard, and broadening its partnerships. VAST was originally a video ad delivery standard, but is now merged with DAAST, the audio counterpart. Continue Reading
Amazon Music has launched its expected Podcasts listening section. It is straightforward, cleanly presented, and unconcerned with innovation. (That last point not necessarily a bad thing for a mass-market platform.) We cruised through the mobile and web version of the new platform. Click through for details and loads of screenshots. Continue Reading
Pod Drop features new and returning podcasts. Today: Futuristic galactic retribution from DUST, Jon Meacham returns with great American speeches, and Expedia brings back a podcast about … travel. Continue Reading
One key takeaway from the drop of Westwood One’s annual Podcast Download report, released last Friday, is that “heavy” podcast listeners (6+ hours per week) are increasing. There is much more to this sprawling 65-page study, which covers podcasting’s rebound from the Covid disruption, listening apps, age breakdowns, and behavior of “newcomers” and “pioneers.” Click through for charts, key points, and the download link. Continue Reading
Macmillan Podcasts is launching a new show, Driving the Green Book, which will be extended into Apple Maps, Apple Music, and Apple Books. The podcast, which officially drops tomorrow (but we see the first episode online today), will serve as the hub of a cross-platform suite of experiences. While we hear of many enterprises connecting podcasts to television and movies, this one is different, crossing online media categories. Click through for details and to hear the trailer. Continue Reading
Podcast measurement and attribution company Chartable has completed a $2.25M fundraising round led by Initialized Capital. Chartable joins over 120 companies in the Initialized Capital portfolio, which includes Reddit, Patreon, and Instacart. Continue Reading
A joint release from the two companies announces that cabana, the digital audio (mainly podcasts) division of AdLarge, is joining Triton Digital’s Podcast Metrics measurement service. Triton releases every-four-weeks (not calendar monthly) IAB-certified reports of top podcasts and podcast networks. Cabana will be measured for the next report, representing August 3 through August 30. Continue Reading
Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling. Click through for charts. Continue Reading
Our unique, industry-leading coverage of the IAB Podcast Upfront continues and finalizes today with notes and quotes from Day 3. Host Franchesca Ramsey was joined today by a co-host from the political sphere: Julian Castro. Click through for possibly too much detail, quotes, prizes for most fun, and pics. Continue Reading
Podcast platform ART19 is synchronizing with its IAB Podcast Upfront appearance to announce ART19 Media, a new content creation and direct sales division. This expansion is based on the company’s well established enterprise hosting and technology firm. Coordinated with the launch is Misfit Toys, the company’s new comedy co-op, is being curated by comedian Jimmy Pardo and his longtime co-host and collaborator Matt Belknap. Continue Reading
The IAB Podcast Upfront continued with Day 2 on Thursday. See our coverage of Day 1 HERE. In this post, we present a running inventory of today’s virtual-event action. Day 2 of the preeminent podcast showcase to advertisers featured nine podcast publishers and networks offering as many different styles of video presentation. Click through for details and quotesl Continue Reading
One of the most tech-oriented interview shows, Record Decode, hosted by Kara Swisher, is ending this fall. It will be rebooted as Decoder with Nilay Patel. Patel, Executive Editor of Vox Media-owned The Verge, made the announcement during Vox’s presentation at Day 2 of the IAB Podcast Upfront. As a concurrent announcement, Kara Swisher is starting a new podcast in collaboration with The New York Times, called Sway. Continue Reading