Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcast advertising intelligence company Magellan AI released some research on how buyers place their holiday marketing in podcasts. Looking at last year’s holiday advertising, and examining podcast holiday content, the company comes up with recommendations for this year. Chief among them to buyers: Get your podcast advertising in place now. Click through for details, charts, and a download link. Continue Reading
Lipstick & Vinyl, the podcast network specializing in female and under-represented podcasting talent, has added two shows to its network: Amended and The Gatekeepers. They, along with the whole portfolio are represented by focus 360, which is also an investor in Lipstick & Vinyl. Click through to hear recent episodes. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about the podcasting launch in Amazon Music, executive shuffling at SiriusXM, Chartable fundraising, the Black Podcasting Awards, and more. Continue Reading
ART has announced an expansion of its monetization and advertising intelligence capabilities by adding support for the VAST standard, and broadening its partnerships. VAST was originally a video ad delivery standard, but is now merged with DAAST, the audio counterpart. Continue Reading
Amazon Music has launched its expected Podcasts listening section. It is straightforward, cleanly presented, and unconcerned with innovation. (That last point not necessarily a bad thing for a mass-market platform.) We cruised through the mobile and web version of the new platform. Click through for details and loads of screenshots. Continue Reading
Pod Drop features new and returning podcasts. Today: Futuristic galactic retribution from DUST, Jon Meacham returns with great American speeches, and Expedia brings back a podcast about … travel. Continue Reading
One key takeaway from the drop of Westwood One’s annual Podcast Download report, released last Friday, is that “heavy” podcast listeners (6+ hours per week) are increasing. There is much more to this sprawling 65-page study, which covers podcasting’s rebound from the Covid disruption, listening apps, age breakdowns, and behavior of “newcomers” and “pioneers.” Click through for charts, key points, and the download link. Continue Reading
Macmillan Podcasts is launching a new show, Driving the Green Book, which will be extended into Apple Maps, Apple Music, and Apple Books. The podcast, which officially drops tomorrow (but we see the first episode online today), will serve as the hub of a cross-platform suite of experiences. While we hear of many enterprises connecting podcasts to television and movies, this one is different, crossing online media categories. Click through for details and to hear the trailer. Continue Reading
Podcast measurement and attribution company Chartable has completed a $2.25M fundraising round led by Initialized Capital. Chartable joins over 120 companies in the Initialized Capital portfolio, which includes Reddit, Patreon, and Instacart. Continue Reading
A joint release from the two companies announces that cabana, the digital audio (mainly podcasts) division of AdLarge, is joining Triton Digital’s Podcast Metrics measurement service. Triton releases every-four-weeks (not calendar monthly) IAB-certified reports of top podcasts and podcast networks. Cabana will be measured for the next report, representing August 3 through August 30. Continue Reading
Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling. Click through for charts. Continue Reading
Our unique, industry-leading coverage of the IAB Podcast Upfront continues and finalizes today with notes and quotes from Day 3. Host Franchesca Ramsey was joined today by a co-host from the political sphere: Julian Castro. Click through for possibly too much detail, quotes, prizes for most fun, and pics. Continue Reading