Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

As Acast considers IPO, a release of 2020 insights: Large annual growth in plays, audience, and brand advertising

Posted on by Brad Hill

Acast has released a review of 2020 metrics revealing year-over-year growth metrics and the company’s current global footprint. At the same time, the company sent us a notice of a Board review of “potential strategic and financial initiatives.” Click through for U.S. and global year-over-year listening and audience reach metrics, and growth of programmatic advertising and branded content. Continue Reading →

Evergreen Podcasts invests in Podcast Radio, will power new-show production

Posted on by Brad Hill

Evergreen Podcasts has made an investment in Podcast Radio, the UK all-podcast DAB+ radio station that addresses the London, Surrey, Manchester, and Glasgow markets. The investment amount is undisclosed, but the purpose relates to the Podcast Radio production network, announced late last year, which we now understand will be powered by Evergreen. Continue Reading →

Pivoting to podcasts: An ad agency builds scalable success producing local newspaper podcasts

Posted on by Brad Hill

Nine months ago the BG Ad Group in Marietta, Georgia approached a metro Atlanta newspaper with an idea to increase non-traditional revenue, digital downloads, and hyperlocal following. The idea? A hyperlocal podcast. The model has scaled to other newspapers in Georgia. Click for a case study in hyperlocal branded podcasts. Continue Reading →

Podtrac Feb. 2021 ranker: 15 of 20 shows remain the same from Feb. 2020

Posted on by Brad Hill

In February 2020, we called the Podtrac Top Podcasts ranker “business as usual.” The same characterization remains a year later. We compared Podtrac’s recently released Top 20 Podcasts list for February 2021 with the year-ago list. Fifteen of the shows remain the same, with four of the top five retaining their positions. Click through for a graphic illustration. Continue Reading →

Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range.

Posted on by Brad Hill

Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a “race to the bottom” in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view of average CPM rates for podcast programmatic advertising. Continue Reading →

FOX News Podcasts expands catalog with five new shows

Posted on by Brad Hill

FOX News Podcasts sent around a notice that adding five shows to its network blend of subscription and free podcasts. In a machine-like release timetable, it’ll be weekly launches starting a week from today, March 8. The FOX News Podcasts network shows 53 shows available today. Most are free; a handful can be purchased  as a series or per episode. Click through for details. Continue Reading →