Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

Nearly all Australians know about podcasting; 37% listen monthly. Comparing Aus/U.S. stats.

Posted on by Brad Hill

As Edison Research releases its 2021 Infinite Dial Australia (sponsored by Commercial Radio Australia, Southern Cross Austereo, LiSTNR, and Triton Digital), there are notable comparisons to be made with the U.S. version of this benchmark annual report. Click for details and graphs. Continue Reading →

SiriusXM acquires 99% Invisible Inc.

Posted on by Brad Hill

Emulating Spotify and The New York Times, and furthering an ongoing era of podcast consolidation, SiriusXM has acquired 99% Invisible Inc., the owner of the venerable 99% Invisible podcast and its spinoffs. The podcast was launched by host Roman Mars in 2010, which could be considered the Middle Ages of podcasting — an era between the rosy founding days of a new media category and the modern resurgence which started with NPR’s Serial in 2014. Click for details. Continue Reading →

Tom Webster: A Crucial Metric of Podcasting’s Health

Posted on by Tom Webster

by Tom Webster

In his inaugural guest column, Tom Webster illuminates hidden signifiance in metrics from The Infinite Dial, the annual report on American listening produced by Edison Research and Triton Digital. Have you wondered about the conversion rate from monthly to weekly podcast listening? Or mere awareness to actually listening? Those numbers are significant: “What converts people from awareness to usage to habit is not the inevitability of the passage of time, it’s improvement — better content, better access, better discovery — better podcasts.” A must read.
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