Who won the funny at the the IAB Podcast Upfronts? [video]
Who provided the best laughs at the IAB Podcast Upfront? We call out two winners. They don’t actually get anything, and had to cut the video clips for us. So unfair. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Spotify & AM/FM both win in Canada: Infinite Dial
Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading
Chartable for Brands launches in collaboration with Pacific Content
Podcast analytics and attribution company Chartable is launching a new division: Chartable for Brands, which employs new features to the firm’s tech stack targeted to branded podcasts. Click for details and a chart illustrating the remarkable growth of branded podcasts. Continue Reading
Steve Goldstein: Our handy guide for navigating the rapidly changing podcast ecosystem. You’re welcome.
by Steve Goldstein
In this guest, um, “column,” Steve Goldstein demystifies (maybe) the podcasting ecosystem with a helpful infographic. Must see. Continue Reading
iHeartMedia partners with Catalina, stretching podcast attribution to offline physical shopping
On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading
“Armchair Expert” with Dax Shepard goes Spotify-exclusive, with first-look development deal
Spotify is announcing today (independent of the IAB Podcast Upfront which runs this week) that Armchair Expert, the chatcast interview show hosted by actor Dax Shepard, is moving to the platform for exclusive distribution. At the same time there is a “first look” development deal which extends to Shepard’s Armchair Umbrella Network. Continue Reading
Podcast predictions from Lauren Russo, renowned buy-side leader in podcast advertising
Horizon Media executive Lauren Russo is a universally known thought leader in digital audio advertising. In an IAB Podcast Upfront conversation with NPM head and IAB Chair Gina Garrubbo, Russo delivered a wide-ranging slate of podcast industry predictions. Continue Reading
IAB: Podcast revenue to exceed $2B in 2023; dynamic insertion taking over
Podcast ad revenue set to grow fast from Covid. Dynamic ad insertion jumps ahead of baked-in ads. More. Click through for RAIN’s industry-leading coverage of podcasting’s most anticipated research into revenue and ad-buying trends. Continue Reading
Podcasting grabs fistfuls of listening time from radio: Tom Webster at Podcast Upfront
In a special data session sponsored by NPR during Day 1 of the IAB Podcast Upfront, Edison Research SVP Tom Webster unleashed a powerful metric illustrating the growth of podcasts in Americans’ listening. Continue Reading
Over 13,000 brand advertisers in podcasts: SXM Media brings research to Podcast Upfront
SXM Media presented its new face at the IAB Podcast Upfront today. In a session hosted by Lizzie Widhelm (who joined Sirius with the Pandora acquisition) and Sarah van Mosel (who went over with Stitcher), SXM brought a research paper to the virtual event. Click for lots of info. Continue Reading
Lemonada Media forms company-exclusive sales division
Lemonada Media, the podcast network founded in 2019 which produces shows offering “an unfiltered version of the human experience,” announces today that it has formed a newly created sales and partnership division to represent its portfolio. It’s part of the company’s valiant, if gloomy, effort “to make life suck less.” Continue Reading
Podtrac celebrates five years of its Top Podcast Publishers with then-and-now metrics
If time flies, one important tracking blip is the series of monthly podcast measurement reports from Podtrac. The Top Podcast Publishers list is celebrating its fifth anniversay in the April report. Podtrac made some interesting comparisons. Continue Reading