Podtrac Top Podcasts October: One new show in a sea of sameness
In Podtrac’s newly released October edition of its Top Podcasts ranker, we see extreme stability in the list. Click through for RAIN’s 4-month comparative analysis. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
ARN partners with Magellan AI to release Australian top podcast advertiser list
Australian media company and podcast publisher ARN has partnered with podcast advertising intelligence company Magellan AI to create and release a report of the top 15 advertisers across the layer of top 400 Australian podcasts. Click through for the results, and how they relate to Magellan’s recent U.S. lists. Continue Reading
Libsyn acquires Podgo for long-tail host-read podcast advertising
Libsyn makes another deal. PODGO, founded last year, brings together podcasts of any reach with advertisers who want highly targeted, host-read sponsorship messages. Click for more info and a rundown of Libsyn’s acquisition streak. Continue Reading
36% of Black Americans listen to podcasts monthly: New research (Edison, SXM, Mindshare)
“Black listeners are closing the gap with the general market.” That’s a general insight driving a new consumer survey study fielded by Edison Research and supported by SXM Media and media agency Mindshare. The Black Podcast Listener Report will be presented via webinar on Tuesday, November 16. Click for a early data nibbles and link to free registration. Continue Reading
Dan Misener: The mysterious case of the overlapping Apple Podcasts categories
by Dan Misener
“Give us a clue… assign your show a secondary category.” That’s the well-researched recommendation from guest columnist Dan Misener of branded poddcast studio Pacific Content. Crunching numbers reveals data-centric reasons why podcaster creators should help listeners find them by sharpening the show’s category definition. Continue Reading
iHeartRadio launches four-ep “Black and Inspired” podcast series
iHeartMedia has launched iHeartRadio’s Black and Inspired HBCU Celebration, a four-episode podcast series that celebrates Black culture and the alumni community of Historically Black Colleges and Universities (HBCU). The first episode has dropped. Continue Reading
PRX adds podcasts to Audacy
Public media organization PRX today announced podcasts from its award-winning portfolio are now available free to audiences via Audacy, on the multi-platform audio company’s digital platform. Audacy has been piling content into its app recently. Click for more info. Continue Reading
Amazon Music launches interactive transcripts to selected podcasts; we review
Amazon Music has introduced synchronized, navigable transcripts to selected podcasts. We test the new feature, and find it well executed on the whole, delightful to use, and an important usability innovation. Click for details. Continue Reading
Veritonic adds brand lift measurement to its AI stack; podcast case study
Veritonic has sent around notice of an addition to the analytics company’s audio advertising effectiveness reporting — it is brand lift, the recollection and perception of a brand and its messaging. Launch partner Katz Digital Audio used the new technology in a podcast campaign purchased by a U.S. state to increase Covid vaccination favorability. Click through for the case study. Continue Reading
Average podcast CPM stable in October; rises for big audiences (Advertisecast)
AdvertiseCast has released its always interesting report on cost-of-advertising as measured by CPM (cost per 1,000 impressions). CPM is a benchmark of podcasting’s steady value to advertisers, and a measure of podcasting’s unique values in a marketing campaign. Click through for the numbers. Continue Reading
Audacy stations grab C13 podcast for Halloween night
In an interesting and inventive crossover, all of Audacy’s Top 40 stations will play a portion of Treat, a “podcast movie” produced by C13Features, on Hollywood night. C13Features is a unit within Audacy-owned Cadence13. It’s an homage to old-time radio drama … and, of course, a powerful podcast promotion. Click for details. Continue Reading
Podcast advertising grows double-digit spending, as 1,700 brands enter the space in Q3
Magellan AI has released its Q3 Podcast Advertising Benchmark Report, revealing and fascinating as previous editions. In it, we see key metrics pointing to vigorous growth of podcast ad spending, in volume, dollars, and new advertising brands entering the space. Continue Reading