Comprehensive coverage of the podcasting industry and its business ecosystem.
Research company eMarketer has conducted a global survey of podcast listening, from which it has formulated a projection of global reach to 2024. In addition, eMarketer has released a table showing reach by country in 18 regions. Click for the numbers. Continue Reading
Renewing a deal that started in 2018, Acast and the BBC have renewed their arrangement for a second three-year period. Acast will sell ads in BBC podcasts outside of the UK. It is strictly an international arrangement; the BBC arranges its podcast sponsorships directed to UK listeners. Continue Reading
From iHeartRadio we receive a notice that Paris Hilton is at the center of a new podcast production, Trapped In Treatment. It will launch in 2022, and is a combined effort of the celebrity with four media companies: iHeartMedia, London Audio (a division of 11:11 Media), Warner Bros., Unscripted Television, and Telepictures. Continue Reading
Cirrus Streaming, which provides many kinds of enterprise streaming services from cloud streaming to Alexa service, has built and released a comprehensive podcasting solution. The single-dashboard solution suite includes hosting, editing, monetization, and distribution. There are special instant-podcast tools for broadcasters.
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Spotify is expanding its podcast feature set while reinforcing its walled-garden experiments in podcasting. The latest: Video podcasting. “Soon, Spotify users will see a lot more video podcasts on the platform,” the company says as it rolls out the capability.… Continue Reading
Equity research analyst at B. Riley Securities, Daniel Day, projected growth metrics for the second half of this year, and 2022, for three top radio groups — iHeartMedia, Audacy, and Cumulus Media. His “robust growth estimates” for digital revenue are his most bullish outlooks, with a particular focus on podcasting. Click for details. Continue Reading
In Magellan AI’s latest monthly report of top podcast advertisers, tracking Septemberactivity, we see many of the same brands that have populated the Top 15 Spenders list for six months. There are only three new ones amid lots of repeaters. Click for details and charts. Continue Reading
Guest columnist Eric Nuzum offers an explanatory bullet list of key lessons for beginner (and experienced) podcasters. This is a transcript of his recent Radiodays Europe address in Lisbon. Function over format! (And much more in this important read.) Continue Reading
Podcast hosting, analytics, and monetization platform Megaphone (a division of Spotify) has launched its service in France, Germany, Italy and Spain. This expansion broadens the compay’s monetization while offering podcast creators in those regions access to Megaphone’s tech stack. Also “white-glove service.” Click for details. Continue Reading
iHeartRadio has announced the continuation of the iHeartRadio Podcast Awards for 2022. The celebration and bestowal of honors will by on January 13, at the iHeartRadio Theater in Los Angeles. (See past coverage of 2019, 2020, and 2021.) Two new… Continue Reading
by Steve Goldstein In this guest column, Steve reflects on the recent on-off-on drama of OZY Media, and considers the story as a cautionary tale for podcasting — “Desperation can lead to warped thinking and questionable tactics.” Read this.
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In Italy, Thirty-one percent of survey respondents listen to podcasts monthly at least. That’s a headline result from the third edition of the Ipsos Digital Audio Survey, presented by Milan-based podcast consultancy DigitalMDE. Click for an infographic with 20 different metrics. Continue Reading