Comprehensive coverage of the podcasting industry and its business ecosystem.
Facebook has finally launched a native format for posting audio-only stories to its social media network. It’s a long-awaited move for the audio industry, but there are still some questions and limitations about this service. Continue Reading
Sirius XM announced that several podcasts from WNYC Studios will be added to its programming. Shows produced by the New York Public Radio group will air on Sirius XM Insight channel – which hosts podcasts, public radio, and political comedy – beginning Jan. 9, 2017. Continue Reading
Apple shared a compelling data point in its best of 2016 review. The company said that Apple listeners consumed more than 10 billion downloads and streams of podcasts worldwide over the course of the year. Continue Reading
Podcast hosting and ad-tech company Art19 announces today that it has formalized a relationship with Feral Audio, a comedy podcast network that is enjoying what might be called an “accidental success” story. Feral Audio’s entire catalog of 50 shows is on the Art19 platform, and RAIN spoke with the CEO of Feral. Continue Reading
Podcast host Blubrry Podcasting is rolling out a tool for sharing shows to social media. The Post to Social tool allows producers to automatically publish entire shows to Twitter. For Facebook and YouTube, it publishes the first two minutes of a podcast, with the option to add a custom promotional outro. Continue Reading
Podcast discovery — it’s a persistent challenge that affects listeners, creators, and distributors. The headline problem? An ocean of content and no easy way to dive deep. One of the best ways to make podcast content visible in general internet searching is to post transcripts. A new service tackles the audio search challenge. Continue Reading
Podcast distributor Satchel announced a collaboration with crowd-funding site Patreon. Satchel’s premise is connecting podcasts with local listeners; it first appeared on our radar in February. Now, its podcast player can be embedded with a call to action button that takes listeners to a Patreon page. Continue Reading
The growth of podcasting is impressive, but guest columnist Mark Ramsey puts it in perspective with a couple of key comparisons. Perhaps a valid questions becomes, why isn’t podcasting bigger? Ramsey has an answer for that. Continue Reading
Podtrac released its podcast publisher rankings for November. The top 10 publishers all posted dips from their October numbers. Total global unique streams and downloads fell from 206 million in October to 203 million in November. Continue Reading
Nielsen Scarborough, a division which measures consumer shopping intentions, among other projects, released an unusual piece of research: A shopping list of sorts, tailored to podcast listeners. You’ll be amazed by what tops the list! (Sorry; we’re not used to clickbaiting. We’re clumsy at it.) Continue Reading
Thrive Global is working with iHeartRadio to produce a podcast on well-being. Thrive is a startup from Arianna Huffington, who recently left her Huffington Post brand to launch this new venture. Continue Reading
Podcast publishing and hosting service Podomatic has entered a partnership with AdvertiseCast to bring monetization tools to its clients. AdvertiseCast is an online marketplace for buying and selling audio advertising. One interesting aspect of this deal is that podcasters do not need to use Podomatic’s hosting service. Continue Reading