Comprehensive coverage of the podcasting industry and its business ecosystem.
Brief news items and worthy reads from around the web. Today’s stories are profiles from podcasting. Two focus on specific programs – The Daily and Pardon My Take – while a third explores how listeners become so attached to their favorite shows and hosts. Continue Reading
Podcast company Gimlet Media has added a unit for film and television. Gimlet Pictures will be led by Chris Giliberti. The new division creates a home for the three projects Gimlet has already launched in film and TV, and will oversee any future developments in that same vein. Continue Reading
In a rare case of national politics reaching into the online audio industry, PodcastOne has announced distribution of $1,000 bonuses to all full-time employees. The company cites the newly passed tax bill which dramatically reduced the top-line corporate tax rate, and also a successful 2017. There might be another reason. Continue Reading
audioBoom announced a new wave of original and co-produced podcasts joining its network. The company is also launching second seasons for multiple shows that it debuted last year. Continue Reading
Apple rolled out the beta version of its hotly-anticipated podcast analytics in December, meaning show producers have had about a month to collect and assess new amounts of data around how their work performs in one of the most important podcast platforms. Wired spoke to several industry leaders about Apple Podcast Analytics, and their early findings support the anecdotal evidence that podcast listeners are indeed deeply engaged with and supportive of their shows. Continue Reading
AdLarge’s digital audio division, cabana, announced another show joining its roster. One Part Podcast is hosted by Jessica Murnane, who uses the show as a platform to help women to improve their lives. The weekly podcast features conversations with guests such as former boxing champion, author, and fellow podcaster Laila Ali. Continue Reading
Media company PRX announced new partnerships with two podcasting networks: Gen-Z Media and Night Vale Presents. PRX will provide marketing, ad sales, and technology for the existing and in-development shows at both networks. Gen-Z Media focuses on properties for children, tweens, and families, while Night Vale Presents emphasizes new voices and content that pushes the bounds of the audio format. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Analyzing Scripps’ move to cut radio and focus on podcasts. Other news from the the United States, United Kingdom, Australia, and more. Continue Reading
The venerable E.W. Scripps Company, a multimedia national player in newspapers, radio, television, and digital media, has announced a tectonic and identity-changing restructure plan. As with many corporate reinventions, headcount will be reduced over 12-18 months, costs will be lowered, technology will be centralized, resources will be optimized across divisions. And radio will be ditched entirely. Continue Reading
Podtrac has published its podcast ranking charts for December 2017. Measured listening rose 93% year-on-year for the period, although December did see a slight drop of 7% in total global unique streams and downloads from November. Each of the publishers also posted dips in their audiences for December over November, a common trend in end-of-year listening. Continue Reading
Vox Media has a new marketing lead for podcasts. Zach Kahn announced his promotion on Twitter. Kahn has been with Vox in partnership and marketing positions since May 2016. Continue Reading
Midroll Brand Studio, a division of podcast content and advertising company Midroll Media, announced the start of four new shows, each with presenting sponsors. Three brand sponsors are mentioned in the announcement: ZipRecruiter, Squarespace, and Carbonite. Continue Reading