Podcasting 159 - RAIN News

Study: Podcast fans command billions in spending power for consumer packaged goods

Posted on May 3, 2018 by Anna Washenko

Cadence13 and Nielsen have released a research report titled The Purchasing Power of Podcast Listeners, the first in a series that will examine the behaviors and trends within this audience. The first report explores listeners of shows about sports, society & culture, and television & movies and their spending habits in the consumer packaged good categories of snacks, carbonated beverages, and beauty products. Continue Reading →

The New York Times hires director of audio and podcasts

Posted on May 3, 2018 by Anna Washenko

The New York Times has hired Amanda McCartney as director of audio and podcasts. In this newly created position, McCartney will be responsible for selling the Times’ podcasts in collaboration with the publisher’s advertising team and working with direct-response podcast agencies. Continue Reading →

Disney will embark on its first foray into podcasting this year

Posted on May 3, 2018 by Anna Washenko

Disney is taking the plunge into podcasting. During its NewFront presentation in New York City, the entertainment giant has announced that the Disney Digital Network will release at least one podcast this year. Continue Reading →

audioBoom launches Listen-In Campaign to raise funds for hearing impaired

Posted on May 2, 2018 by Brad Hill

audioBoom is contributing to “Better Hearing Month” (May) by launching the Listen-In Campaign in collaboration with the Starkey Hearing Foundation. Starkey provides hearing aids and healthcare to people with hearing impairment in 100 countries. The podcast company has enlisted at least 16 podcasts it represents to participate in the fundraising. Continue Reading →

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Gimlet Media teams with Squarespace for podcast host contest

Posted on May 1, 2018 by Anna Washenko

Gimlet Media is hosting a contest to find a new, original voice to be the next big podcast host. The company is partnering with perennial podcast advertiser Squarespace for the competition. The duo is encouraging applicants who have perspectives outside what has become mainstream for podcasting. Continue Reading →

iHeartRadio debuts The Daily Dive, joining ranks of daily news podcasts

Posted on May 1, 2018 by Anna Washenko

iHeartRadio is releasing a daily news podcast, joining a niche space in audio that is becoming more popular with listeners and publishers. The Daily Dive will have new 15 minute episodes every weekday at 6 a.m. Eastern. iHeartMedia producer, writer, and editor Oscar Ramirez will host the program. Continue Reading →

BBC partners with Acast for podcast and audio monetization outside the UK

Posted on May 1, 2018 by Anna Washenko

The BBC has entered a deal with Sweden-based podcast company Acast. Under this partnership, Acast will be the official partner for commercialization of BBC podcasts and audio outside of the UK. The deal is a joint initiative between the BBC World Service and BBC Radio & Education. Continue Reading →

PRX signs with WME, unlocking more potential Hollywood crossovers

Posted on April 30, 2018 by Anna Washenko

Podcasting company PRX has signed with entertainment agency WME. Through this agreement, WME will work to expand PRX’s business into the fields of film, television, and books. Continue Reading →

James Cridland’s Future of Radio: A prize goes on the first day of the promotion; and is podcasting going to eat radio?

Posted on April 30, 2018 by James Cridland

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: A mishap with premature prizes in a radio promotion. Will podcasting devour radio? Much more from around the globe. Continue Reading →

Podcast startup Castbox nets $13.5 million financing round

Posted on April 27, 2018 by Anna Washenko

Castbox has secured a Series B funding round of $13.5 million for its podcast app, bringing the total raised to $29.5 million. SIG China led the round, with existing investors IDG Capital, Qiming Venture Partners and GSR Ventures also participating. Continue Reading →

Panoply announces new sales VP and deal with Macmillan

Posted on April 26, 2018 by Anna Washenko

Panoply has hired a new vice president of sales. Ken Lagana joins the podcast company from a position as senior vice president of global sales and marketing at CBS Digital Media. In addition, Panoply recently announced a partnership with the publisher Macmillan. Continue Reading →

Midroll Media’s podcast networks share new show announcements

Posted on April 26, 2018 by Anna Washenko

Midroll Media’s podcast networks have shared their new show lineups. Earwolf, Stitcher, and Stitcher Premium are each expanding their programming. Continue Reading →